09.07.12
September in New York is synonymous with fashion and now as the Official Cosmetics Sponsor of Mercedes-Benz Fashion Week for the seventh straight season, so is Maybelline New York.This season the iconic beauty brand is continuing its successful collaboration with top designers and makeup artists, lending its backstage talent and vision to Cushnie et Ochs, Lacoste, Mara Hoffman, Victoria Beckham, DKNY, Custo Barcelona, Wes Gordon, Carlos Miele, Betsey Johnson, Bibhu Mohapatra and Rachel Zoe.
Makeup Artist Charlotte Willer will once again lead the effort withMaybelline New York Makeup Artist for Spain, Gato, and world renowned independent makeup artist Charlotte Tilbury. The brand is also excited aboutcollaborating with world renowned independent makeup artist Diane Kendal for the first time this season.
Maybelline New York will also be a part of a series of high-profile events associated with top magazines during Mercedes-Benz Fashion Week.At the Elle Fashion | Next runway show at Lincoln Center Maybelline New York will present a $25K grant to the student they feel best embodies the spirit of “Fashion | Next.” Maybelline New York is also sponsoring the Allure Lounge at the Empire Hotel, which allows the public to join in the fashion week fun with makeovers from top Maybelline New York artists and a preview of hot up-and-coming designers.And finally, with People StyleWatch, Maybelline New York will be sponsoring the “Fast & Fashionable” Glass Trucklocated just outside Lincoln Center on Sept. 8-9. The truck will feature a Maybelline New York Foundation Matching Station, helping visitors choose the best face product and shade for them. All good beauty and fashion starts with a good foundation! As always, the trends may be born on the runways in New York City, but fashion and beauty are for everyone. From Williamsburg, Brooklyn to Williamsburg, Virginia, Maybelline New York is bringing the excitement of Mercedes-Benz Fashion Week to fashion lovers everywhere. Now through Sept. 13, Maybelline New York, in partnership with YouTube and IMG Fashion, will once again deliver designer shows live streamed to www.YouTube.com/LiveRunway.