Nuance Salma Hayek Nail Lacquer, which will begin rolling out to all 7,300 CVS locations and cvs.com on Nov. 19, is available in 30 shades, from the blush-hued Bare Kiss to inky Black Dahlia. Each is $5.99.
The line also includes a protective base coat, formulated with bamboo extract, and a chip-resistant top coat. Industry sources estimate the collection could generate between $6 million and $8 million in its first year at retail in the U.S.
As she works to promote the nail care line in 900 CVS “Nail HQ” displays, Hayek told WWD that she is determined to expand Nuance into other beauty categories, such as BB creams and products for adult acne.