03.14.13
Coinciding with its first birthday, natural personal care brand Blend Collective from Sussex, England is landing stateside at Barneys New York. It will launch at 15 stores across the US, including at its eight flagship stores, as well as the retailer’s e-commerce website. The entire Blend Collective product range (12 SKUs in total) will be available at the luxury stores and at www.barneys.com.
“Barneys is synonymous with luxury, great taste and quality and we couldn’t have found a more perfect retail partner as Blend collective ticks those same boxes,” said Clive Walker, co-founder and CEO of BLEND collective. “Our brand is barely one year old and entering the US, which is still the world’s leading beauty market, is definitely a big milestone for us - one that makes our first birthday extra special. We aim to build on this success and target other international markets to grow our brand overseas in 2013.”
Barneys will stock the entire Blend collective range, consisting of three distinctive luxury fragranced blends - Enlivening, Balancing and Unwinding - all of which are a minimum of 99% to 100% natural. Each blend has been composed by a leading UK perfumer or aromatherapist and contains the optimum performance level of essential oils to ensure the beneficial aromatherapeutic effect is achieved. These pure essential oil blends are mixed with a range of active natural extracts, picked especially to enhance the performance and function of each product in the range.
In the UK, Blend collective is currently available from 80 stores nationwide, including Fenwick, and online from www.blendcollective.co.uk