Using Google technology consumers simply select their favorite Revlon Ultra HD Lipstick Color, upload an image of their Valentine (or themselves), and watch as the perfect kiss - the physical symbol of love – is placed directly on their cheek. The result is a shareable .GIF, with a special love note that can be placed on any social media channel (e.g., Facebook, Instagram, Twitter, Google+) or personal email making this the perfect e-card of choice for Valentine’s Day. Consumers are encouraged to use the hashtag #LOVEISON when sharing on social media for a chance to be featured on the Revlon Global Love Beacon in Times Square.
“What Revlon has done is incredibly smart and incredibly cool,” said Brian McDevitt, industry director, Home & Personal Care at Google. “This unique collaboration marries Google technology with the functionality and reach of our expandable engagements ads. It’s also the first time a brand has invited users to upload to and create content directly within an engagement ad.”
More info: www.Revlon.com