10.02.15
New research available from benchmarking and education firm L2 separates the geniuses and gifted from the challenged and feeble when it comes to digital IQ in the personal care industry.
The 2015 Digital IQ Index: Personal Care U.S. report from benchmarks the digital performance of 72 brands operating in the US market. In addition, the study also includes a supplement on disruptor subscription services and their e-commerce, search marketing and social media initiatives.
Only two of the companies analyzed in the study were labeled as “genius”—which L2 describes as “Digital competence is a point of competitive differentiation…Creatively engineered messaging reaches consumers on a variety of devices and in many online environments.” The brands are Gillette and diapers brand Pampers.
Gifted brands included Dove, several P&G brands like Olay, Crest and Secret, J&J's Neutrogena, Seventh Generation, and Burt’s Bees among others. L2 also outlines companies that are average, challenged and feeble (where investment does not match opportunity).
So, where did your company land on the list? An excerpt of the study is available to non-members here: http://www.l2inc.com.
The 2015 Digital IQ Index: Personal Care U.S. report from benchmarks the digital performance of 72 brands operating in the US market. In addition, the study also includes a supplement on disruptor subscription services and their e-commerce, search marketing and social media initiatives.
Only two of the companies analyzed in the study were labeled as “genius”—which L2 describes as “Digital competence is a point of competitive differentiation…Creatively engineered messaging reaches consumers on a variety of devices and in many online environments.” The brands are Gillette and diapers brand Pampers.
Gifted brands included Dove, several P&G brands like Olay, Crest and Secret, J&J's Neutrogena, Seventh Generation, and Burt’s Bees among others. L2 also outlines companies that are average, challenged and feeble (where investment does not match opportunity).
So, where did your company land on the list? An excerpt of the study is available to non-members here: http://www.l2inc.com.