This year was also about igniting the power of some of most influential beauty influencers in the business and giving the exhibitors a chance to be covered on their social media channels. With more than 23 million impressions and 400 posts these influencers which included ethnic, multi-cultural, television personalities, vloggers, and bloggers brought the show to a new level and really solidified its title of best in business.
Making a return were the live auditions for major US TV shopping channels QVC, HSN and Evine Live, where exhibitors were able to pitch products live to the merchants. This year, exhibitors were also able to audition with international TV shopping channels including The Shopping Channel (Canada), HSE (Germany), and GS Shop (Korea).
CPNA’s Boutique was set up as a sampling bar showcasing deluxe premium-size samples from twenty exhibiting brands. For a donation of $10, attendees chose seven samples out of twenty-featured products and this year CPNA raised more than $13,000 to be given to Look Good, Feel Better.
Also held in connection with event wasthe second annual Beauty Pitch, co-hosted by PBA. The winners of this event include Sunlights Balayage, Inc., P3 Pure both recipients of cash prizes, and O.R.G Skincare, chosen by the merchants of BSG to gain distribution into all 1,200 nationwide stores and online.
Cosmoprof North America will return to Mandalay Bay Convention Center July 9-11, 2017.