Sulwhasoo will introduce a range of its most important products, lead by First Care Activating Serum EX, one of the company’s best-selling products worldwide.
The new store at Galeries Lafayette will be designed with Korean traditional herbal medicine as a key motif, displaying heritage ingredients such as ginseng and the brand’s JAUM Balancing Complex, according to Amorepacific.
In addition to the store, Sulwhasoo will also be available throught the department store’s online portal.
As consumers around the world gain an increasing appreciation for beauty products based on traditional Korean herbal medicines, the new store in Paris enables Sulwhasoo to gain a foothold in the broader European market as a global brand, helping to expand the company’s leadership beyond its base in Asia and the success that it has already found in other large markets like North America.
Starting with Hong Kong in 2004, Sulwhasoo has opened 200 stores in 11 countries, including China, Singapore, Thailand, Indonesia, Malaysia, Taiwan, Vietnam, the US, and Canada.