09.08.17
After obtaining the necessary authorizations from the relevant authorities, L'Oréal and Natura Cosméticos SA have finalized the sale of The Body Shop to Natura. The deal was announced on June 9, 2017. According to observers, Natural paid about $1.1 billion for the natural beauty company.
L’Oréal put The Body Shop up for sale in February following sluggish sales at the brand, saying that it wanted to give the business the “best opportunities and full ability to continue its development.” The Body Shop’s operating profits plunged 38% last year and sales fell nearly 5%.
The Body Shop Founder, Anita Roddick, sold the business to L’Oréal for £652 million in 2006.
The Body Shop has more than 3,000 outlets across 66 countries, including 133 in Brazil.
The combination of Natura, Brazil’s largest cosmetics company, and The Body Shop will include about 3,200 stores worldwide and have net sales of about $3.7 billion.
L’Oréal put The Body Shop up for sale in February following sluggish sales at the brand, saying that it wanted to give the business the “best opportunities and full ability to continue its development.” The Body Shop’s operating profits plunged 38% last year and sales fell nearly 5%.
The Body Shop Founder, Anita Roddick, sold the business to L’Oréal for £652 million in 2006.
The Body Shop has more than 3,000 outlets across 66 countries, including 133 in Brazil.
The combination of Natura, Brazil’s largest cosmetics company, and The Body Shop will include about 3,200 stores worldwide and have net sales of about $3.7 billion.