You can watch Kern Lima here:
"We did something at IT Cosmetics that has never been done before in luxury beauty—we became a top-selling brand by using real women of all shapes, sizes, skin tones and skin issues," says Kern Lima. "Our success is proof to the beauty industry that you don't need to use unattainable images of aspiration for women to buy your products. I think women are tired of seeing images that don't look like them. When it comes to the images of beauty that we see as women, I believe IT Cosmetics is proof that the power of the people is greater than the people in power! It's time for change."