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A new fundraising effort and special SKUs mark this milestone.
April 15, 2019
By: Melissa Meisel
This year marks the 25th anniversary of M∙A∙C Viva Glam, one of the first 100% giving models in the industry with all proceeds of Viva Glam products going towards the fight to end HIV/AIDS. To kick off this year’s efforts, supermodel Winnie Harlow recreates the first-ever M∙A∙C Viva Glam Campaign from 1994. To celebrate, the company has created a limited-edition Viva Glam 25th anniversary lipstick in the original shade along with the Viva Glam II Lipstick and Viva Glam III Lipstick. All proceeds will be donated to the Viva Glam Fund and products will be available May 1, 2019 at select M•A•C locations and online at www.maccosmetics.com Also as part of the 25th anniversary, the company is expanding its mission of serving those affected by HIV/AIDS to also support other charities within the women and girls and the LGBTQ communities – under the newly named Viva Glam Fund.
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