05.30.19
OWA Haircare has debuted the world’s first water-activated powder shampoo, Moondust Collection: Hair Wash. It’s described as “a powder shampoo that becomes a liquid when activated with water in your shower.”
According to the company, it maintains the quality and efficacy of salon-grade shampoo and is free of water, sulfates, parabens, silicones, and synthetic colors and fragrance.
“Moondust Collection: Hair Wash is just the first phase in OWA’s mission to rethink your beauty routine. We want to change the industry standard for water being the first ingredient in most personal care products,” says founder and CEO of OWA Haircare, Kailey Bradt. “I want OWA to spark a new wave of innovation in the beauty industry that considers not only what’s in the bottle, but everything from where it’s sourced to how it’s delivered. In this way, we’re taking care of our bodies and our planet.”According to the company, it maintains the quality and efficacy of salon-grade shampoo and is free of water, sulfates, parabens, silicones, and synthetic colors and fragrance.
