, the official women's deodorant sponsor of U.S. Soccer
, recently declared its position regarding the US women’s national team’s fight for equal pay. The deodorant brand, which is part of Procter & Gamble
, took out a full-page ad in Sunday’s The New York Times
and declared on social channels like Twitter that it was taking action to help close the gender pay gap by donating $529,000 to the team—or $23,000 to each of the 23 players on the World Cup winning team.