"With consumer research, we identified a strong consumer need for new products that are both natural and deliver a high level of efficacy," said Jeremy Edelman, brand manager, VEO. "We took this challenge head-on and developed a formula which is powered by millions of probiotics to deliver on this need in the market."
Considering the impact on the environment, VEO's formula is 99% biodegradable and free from chlorine bleach, formaldehyde, phosphates and quats. VEO uses a removable label that helps consumers properly recycle the packaging. The sustainable bottle uses 95% post-consumer recycled plastic further reducing the impact on the planet.
VEO is available in a 22 oz. all-purpose trigger and 28 oz. floor cleaner in Apple and Jasmine and Citrus Blossom scents.