Reckitt Benckiser LLC, a leader in consumer health, hygiene and home, recently debuted VEO Active-Probiotics Surface Cleaner, a new line that harnesses the power of probiotics. Developed with bio-based surfactants and active-probiotics, VEO's formula goes beyond lifting dirt and grime. VEO biodegrades hidden dirt and grime deep in kitchen surfaces delivering a satisfying clean for up to three days. Probiotics also help contribute to the balancing of the home microbiome leading to an ideal home environment.
 
"With consumer research, we identified a strong consumer need for new products that are both natural and deliver a high level of efficacy," said Jeremy Edelman, brand manager, VEO.  "We took this challenge head-on and developed a formula which is powered by millions of probiotics to deliver on this need in the market."
 
Considering the impact on the environment, VEO's formula is 99% biodegradable and free from chlorine bleach, formaldehyde, phosphates and quats. VEO uses a removable label that helps consumers properly recycle the packaging.  The sustainable bottle uses 95% post-consumer recycled plastic further reducing the impact on the planet.
 
VEO is available in a 22 oz. all-purpose trigger and 28 oz. floor cleaner in Apple and Jasmine and Citrus Blossom scents.