Paris Hilton and Parlux LTD. have launched Electrify, Hilton's 25th fragrance in the past 15 years. Since launching in 2004, her perfume collection has sold over $2 billion and remains one of the top celebrity brands in the market today.
 
Electrify was created to represent Hilton's true passion for music, dancing and living in the moment. The fragrance captures the euphoria you feel as you dance the night away and lose yourself in the neon lights. It is made for the woman who isn't afraid to show her confidence, sensuality and captivating personality.
 
"What I love most about being a DJ is the burst of energy I get on stage and bringing happiness to a crowd of people," said Hilton. "I wanted to capture that feeling in a scent and celebrate the confident woman who is the life of the party."
 
This magnetic floriental woody manages to be both flirtatious and alluring with its intoxicating blend of Scarlett Apple, Spring Peony and fresh ozonic notes balanced with subtle Turkish Rose, adding a spark of vitality to the hypnotizing aroma of Electrify.
 
Hilton partnered with perfumer Yves Cassar, IFF to develop Electrify. Cassar stated, "This scent was crafted to make a statement—to achieve this I added a bouquet of floralcy to amplify the sensuality and contrasted that with addictive juicy notes and an upbeat mix of sweet coconut-vanilla and creamy woods."
 
With its various olfactive levels, this unique scent settles in and vanilla absolute shines through as the star of the party with its long-lasting velvety sweetness that leaves you wanting more.
 
Electrify will be available starting October 2019 in stores at Perfumania and online at perfumania.com.