Melvin brings more than two decades of experience in the consumer goods industry to her new role at Bioelements. She got her start working as an account representative for companies including Warner Lambert (now Pfizer) and Kraft, but chose to make a career shift in pursuit of her enthusiasm for beauty and wellness. Melvin then entered and excelled in the pro beauty space, with roles in business development at L’Oréal Professionnel for nearly seven years and most recently, directing sales at Alterna Haircare for the last five years. In this new role, Melvin will be responsible for defining the direct and distributor sales infrastructure for Bioelements and will work across departments to increase the sales pipeline.
“It’s important for me to know that the brand I am representing has integrity and that the products perform as promised. I’ve been a huge fan of the brand for years, so when the opportunity presented itself to work with Bioelements, I jumped on it,” shared Melvin. “I’m excited to combine my love for the professional beauty industry and to represent a brand as innovative and well-respected as Bioelements.”