Happi Staff01.06.20
Mindy McKnight, YouTube celebrity and millennial mom, has partnered with Maesa Group to launch Hairitage by Mindy McKnight. Mindy’s YouTube Channel Cute Girls Hairstyles is the top hair channel with 5.66 million subscribers and 1.2 billion views. This is Mindy’s first beauty line launch and will be one of Walmart’s biggest beauty launches of the year, said the company.
Hairitage’s mission is to craft the first hair care brand that truly encompasses the needs of every type and texture. The collection consists of 16 SKUs - color coded by category: cleanse (yellow), condition (orange), hydrate (green), restore (pink), style (purple) - and launches this month exclusively with Walmart. All are priced accessibly at $7.94. They just launched on Walmart.com yesterday and will have a major presence in ALL of Walmart’s 4400 doors, including 4 ft endcaps in 1700 stores with all 16 SKUs by the end of January 2020.
Hairitage’s mission is to craft the first hair care brand that truly encompasses the needs of every type and texture. The collection consists of 16 SKUs - color coded by category: cleanse (yellow), condition (orange), hydrate (green), restore (pink), style (purple) - and launches this month exclusively with Walmart. All are priced accessibly at $7.94. They just launched on Walmart.com yesterday and will have a major presence in ALL of Walmart’s 4400 doors, including 4 ft endcaps in 1700 stores with all 16 SKUs by the end of January 2020.