Frédéric Fekkai, a professional stylist and a fierce advocate of environmentally conscious practices, has taken his passions and channeled them into Fekkai—a hair care collection with environmentally friendly packaging and plant derived ingredients. The line is available at Target, Walgreens, CVS and Fekkai.com. The line will be available in the UK at Selfridges and Feelunique.com in March 2020.
 
Fekkai consists of 15 products and 5 silos—Technician Color, Brilliant Gloss, Full Blown Volume, SuperStrength and Baby Blonde. Every bottle in the collection is made with 95% high-grade repurposed plastic and is 100% recyclable. In the brand’s first year, it plans to repurpose 64 million grams of plastic. That’s roughly 7 million plastic bottles.
 
Additionally, each Fekkai product contains an optimal amount of natural or naturally-derived ingredients, and is free of parabens, sulfates, silicones and phthalates. The Fekkai line is 100% vegan and gluten-free.
 
“Being green became important to me over a decade ago, and since then I’ve made a commitment to live a more sustainable life both personally and professionally. A natural next step was to take my passion for the environment and make an impact on the beauty industry,” commented Fekkai. “We are extremely proud to introduce Fekkai and hope to provide another means for consumers to take small steps towards changing their environmental footprint.”