Happi Staff02.03.20
This year marks the 150th anniversary for Vaseline. For over a century, the brand has been there helping to heal and protect skin.
Founded in 1870 by Robert Chesebrough, Vaseline products have been present from the first successful expedition to the North Pole, to protecting wounds in WWI, to healing the skin of 5 million people through the Vaseline Healing Project.
To honor the brand’s legacy, Vaseline has launched its “Defining Moments” campaign highlighting life moments where Vaseline plays a role helping to heal skin. Multiple spots will be running on TV and YouTube February through September.
To commemorate the anniversary, Vaseline is also launching a limited-edition Vaseline Vintage Collection, which will feature a new Vaseline Vintage Lip Tin and Vaseline Vintage Hand Cream. In addition, the Vaseline Healing Jelly Jars in Original and Cocoa Butter will be redesigned with a vintage look to represent the power of healing over the past 150 years and many years to come.
The vintage product line will be available at select retailers nationwide.
Founded in 1870 by Robert Chesebrough, Vaseline products have been present from the first successful expedition to the North Pole, to protecting wounds in WWI, to healing the skin of 5 million people through the Vaseline Healing Project.
To honor the brand’s legacy, Vaseline has launched its “Defining Moments” campaign highlighting life moments where Vaseline plays a role helping to heal skin. Multiple spots will be running on TV and YouTube February through September.
To commemorate the anniversary, Vaseline is also launching a limited-edition Vaseline Vintage Collection, which will feature a new Vaseline Vintage Lip Tin and Vaseline Vintage Hand Cream. In addition, the Vaseline Healing Jelly Jars in Original and Cocoa Butter will be redesigned with a vintage look to represent the power of healing over the past 150 years and many years to come.
The vintage product line will be available at select retailers nationwide.