Happi Staff02.28.20
First Aid Beauty, created by visionary entrepreneur Lilli Gordon and acquired by P&G in 2018, was founded with a mission to help skin look and feel its absolute best. In 2020, the brand has a new mission—rescuing recent college graduates from the $1.6 trillion student debt crisis!
Greatly impacting life decisions such as career path, housing and even family planning, First Aid Beauty is committing $1 million to pay off student loans and help graduates get off to a smooth start as they begin the next chapter of their lives. In addition to this commitment, FAB will be launching a limited-edition FAB AID Ultra Repair Cream exclusively at Sephora and on firstaidbeauty.com on 2/28 that will generate incremental funding for the program. 10% of the retail sale of two sizes of FAB AID Ultra Repair Cream will be added to the brand’s commitment.
A FAB AID board, which will include tGordon, thought leaders in the education and personal finance space and influencers who have been impacted by student debt, will select winners to have their undergraduate loans paid off in full (up to $100K). Actress/musician Laura Marano has just joined the FAB AID board as well. She is very committed to the launch of this campaign as she has a passion for education and helping her fans achieve their dreams.
Students who have graduated from an accredited 4-year undergraduate university between January 2018 and June 2020 may apply for FAB AID by filling out the application at FABAID.com and submitting a video sharing their student loan story. Applications will be accepted Feb. 28-Aug. 31, 2020, and winners will be announced in November 2020.
Greatly impacting life decisions such as career path, housing and even family planning, First Aid Beauty is committing $1 million to pay off student loans and help graduates get off to a smooth start as they begin the next chapter of their lives. In addition to this commitment, FAB will be launching a limited-edition FAB AID Ultra Repair Cream exclusively at Sephora and on firstaidbeauty.com on 2/28 that will generate incremental funding for the program. 10% of the retail sale of two sizes of FAB AID Ultra Repair Cream will be added to the brand’s commitment.
A FAB AID board, which will include tGordon, thought leaders in the education and personal finance space and influencers who have been impacted by student debt, will select winners to have their undergraduate loans paid off in full (up to $100K). Actress/musician Laura Marano has just joined the FAB AID board as well. She is very committed to the launch of this campaign as she has a passion for education and helping her fans achieve their dreams.
Students who have graduated from an accredited 4-year undergraduate university between January 2018 and June 2020 may apply for FAB AID by filling out the application at FABAID.com and submitting a video sharing their student loan story. Applications will be accepted Feb. 28-Aug. 31, 2020, and winners will be announced in November 2020.