Hair care company Creme of Nature rolled out its newest collection, Aloe and Black Castor Oil. The line targets weak, damaged hair to provide a healthy level of strength and noticeable length. It includes the brand’s first Strengthening Protein Treatment that restores hair from the damaging effects of moisture loss, heat styling and excessive manipulation. The line also includes the brand’s first Root Recharge Serum that promotes hair length by strengthening damaged or weak hair, while revitalizing over-manipulated areas, such as edges, with a healthy dose of hydration. Additionally, the serum provides an invigorating and calming experience to the scalp, applied with an included dropper for easy and targeted application.
 
“As much as women want healthy hair, they also crave length,” said Teneya Gholston, senior director of marketing for Creme of Nature. “This is why we created a full collection that will address both issues and concerns. For all-around hair care and maximum length retention, you must care for your hair from the root to the tip; and that includes scalp care. Our New Aloe and Black Castor Oil collection addresses these issues and concerns with the inclusion of a protein treatment, leave-in, and masks to help reduce shedding and fallout as a result of breakage.”
 
Infused with a blend of Aloe Vera Juice, Jamaican Black Castor Oil, and Vitamins, Creme of Nature Aloe and Black Castor Oil includes a healthy and long fortifying shampoo and mask with the same invigorating and calming experience to the scalp as their Root Recharge. And, for added hair retention, the line has an Oil Reconstructing Anti-Breakage Leave-In that reduces shedding and fallout as a result of breakage; while restoring moisture to prevent breakage and reduce split ends.
 
Creme of Nature Aloe and Black Castor Oil is a full collection of products for all hair textures, and it’s formulated without any sulfates, silicones, petrolatum or mineral oil, said the company.