Professional skin care brand Dermalogica will welcome Paul Schiraldi as the U.S. General Manager starting May 18, 2020. Reporting to CEO Aurelian Lis, Schiraldi will play a dynamic role leading the U.S. Sales, Marketing, and Education teams, coming in as the professional skin care industry navigates a new business landscape transformed by Coronavirus.

Schiraldi will be based out of Dermalogica’s headquarters in Carson, Calif.

At Matrix and Biolage, he led the sales, creative, marketing, education and financial functions that consistently met growth and profit targets. Early career experience in media planning in top tier advertising agencies and in best-in-class marketing experience in consumer goods helped develop an analytical understanding of consumer behavior.

“Our heritage as the leader of the professional skin care industry mandates the responsibility to push the limits on owning education, personalization, and human touch,” said CEO Aurelian Lis. “I am confident that adding a formidable leader in Paul to an already outstandingly talented team will allow us to not only emerge from the current crisis stronger, but also to continue winning and achieving our ambitions of leading the professional skin care industry.”

“I am excited to build on my professional expertise with such a leading and dynamic brand and team,” said Schiraldi, “As a clear market leader, Dermalogica still has a tremendous opportunity to further education and support of skin therapists while building consumer engagement through professional services and consumer brand awareness.”

Dermalogica just announced rigorous safety standards, Clean Touch Certification, and a “Back in Touch” campaign to help salon owners and skin therapists reopen their businesses after weeks of closures. More than 15,000 skin therapists have enrolled in Clean Touch Certification since the program launched on April 30.