Alpyn Beauty has partnered with rePurpose Global to fund the collection, processing and reuse of an equivalent amount of ocean-bound plastic waste to its footprint. A percentage of every product purchase will be donated to plastic reduction efforts, enabling the removal of low-value plastic waste otherwise landfilled, burned, or flushed into the oceans every year.
By making this commitment, every Alpyn Beauty purchase will now carry a Net Zero Plastic Footprint.
"We've made steps to remain a sustainable, earth-friendly brand since day one, so this partnership was a natural evolution for us. The amount of plastic waste that goes into the environment daily is devastating, and we believe this is a step in the right direction," said Alpyn Beauty founder, Kendra Butler. "While Alpyn uses 100% recycled glass bottles and jars, we have yet to find a suitable alternative to the plastic caps and pumps that help deliver and preserve our wildcrafted formulas. Therefore, we are excited to launch this new initiative with rePurpose to celebrate a plastic-free July—and beyond."