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Exclusive to Sephora.
July 20, 2020
By: Happi Staff
There are two things that one can always shop for, even when one is feeling not their ideal—shoes and makeup; they always fit. Luxury Brand Partners has launched One/Size by Patrick Starrr, a new global cosmetics brand led by Starrr's beauty mantra: “Makeup is a One/Size fits all.” Starrr— one of the most influential voices in the beauty space with more than 12 million followers across his social media channels—created the brand to elevate and make space for everyone within the beauty community. The brand aims to deliver extraordinary makeup with larger than life performances. “I am so excited to finally share One/Size with everyone,” said Starr. “I created the brand to be a love letter to my supporters, friends and family. I wanted anyone that ever felt underrepresented to feel embraced and welcomed from a place of kindness, empathy, and compassion. Luxury Brand Partners are the perfect partners to honor my vision for expression and acceptance.” Founded in 2012, Luxury Brand Prtners is a brand incubator and venture fund for artist-driven beauty brands, including R + Co, Smith & Cult and V76 by Vaughn. Luxury Brand Partners raised $50 million earlier this year from Bookend Capital Partners, as part of a minority investment deal to accelerate growth for its current portfolio brands and fuel new incubations. According to Robert DeBaker, group president at Luxury Brand Partners, One/Size is “more than an influencer brand; it is redefining beauty by elevating the voices of the unheard, creating space for everyone to belong. With Patrick and LBP at the helm, One/Size is poised to usher in a new generation of beauty that is unlike anything we've ever seen before.” “We are entering the market at an unbelievable time. There is a critical need for voices like Patrick to lead the charge in evoking real change within the beauty industry. We are proud to be partners in setting the new industry standard,” said Tevya Finger, CEO of Luxury Brand Partners. “This infusion of capital into the One/Size brand, allows us to create extraordinary products and build a community for anyone that has ever felt voiceless. We have hired an incredible syndicate of strategic partners that will help drive this important message forward.” The brand is exclusive to Sephora and is being online now, and will be sold in-store across 523 locations in the US and Canada on July 30.
Patrick Simondac, known professionally as Patrick Starrr began his career as a professional photographer in Orlando, FL. After mastering the art of photoshopping his clients' photos, his interest in learning how to apply makeup grew and he soon became a self-taught professional makeup artist.
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