Happi Staff08.20.20
Oral-B has announced nationwide availability of Oral-B iO, its new rechargeable toothbrush. Oral-B, which is part of Procter & Gamble, unveiled the new brush at CES in January.
At CES, the brush was the most awarded product in P&G’s portfolio and took home ‘Best of’ awards from Good Housekeeping, Parents Magazine, Refinery29 and Women’s Health.
It was named one of this year’s CES Innovation Award Honorees.
Also announced today, Oral-B iO received the ADA seal of approval, which is recognized by dentists and consumers as the gold standard for evaluating safety and
efficacy of dental products.
Oral-B iO is the result of six years of dedicated research with dental professionals to ensure people have the best possible oral health outcomes at home. The brush offers a
unique blend of innovative features, such as a linear magnetic drive and redesigned brush head, to deliver superior oral health.
“Oral-B iO represents a monumental leap in innovative oral care technology,” Steve Bishop, P&G Health Care CEO, said in a statement today. “Oral-B iO not only propels the category forward and provides consumers with superior oral health, but it also aims to transform the act of brushing from something you have to do into something you want to do.”
You can learn more about P&G and its presence at CES in this video with CEO David Taylor.
In clinical tests, Oral-B iO provided a deeper cleaning of teeth and gums, allowing users to easily and effectively maintain oral health. When compared to manual toothbrushes, Oral-B iO users experienced:
● 100% healthier gums in just one week;
● 6 times more plaque removal along the gumline; and
● 83% of gingivitis patients moved from unhealthy to healthy gums in eight weeks.
At CES, the brush was the most awarded product in P&G’s portfolio and took home ‘Best of’ awards from Good Housekeeping, Parents Magazine, Refinery29 and Women’s Health.
It was named one of this year’s CES Innovation Award Honorees.
Also announced today, Oral-B iO received the ADA seal of approval, which is recognized by dentists and consumers as the gold standard for evaluating safety and
efficacy of dental products.
Oral-B iO is the result of six years of dedicated research with dental professionals to ensure people have the best possible oral health outcomes at home. The brush offers a
unique blend of innovative features, such as a linear magnetic drive and redesigned brush head, to deliver superior oral health.
“Oral-B iO represents a monumental leap in innovative oral care technology,” Steve Bishop, P&G Health Care CEO, said in a statement today. “Oral-B iO not only propels the category forward and provides consumers with superior oral health, but it also aims to transform the act of brushing from something you have to do into something you want to do.”
You can learn more about P&G and its presence at CES in this video with CEO David Taylor.
In clinical tests, Oral-B iO provided a deeper cleaning of teeth and gums, allowing users to easily and effectively maintain oral health. When compared to manual toothbrushes, Oral-B iO users experienced:
● 100% healthier gums in just one week;
● 6 times more plaque removal along the gumline; and
● 83% of gingivitis patients moved from unhealthy to healthy gums in eight weeks.