• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    CBD Brands Must Focus On Health Solutions

    A Post-Pandemic Pause in Home Cleaner Sales

    Hair Color Market on Vibrant Streak Inching Out of Covid-19 Pandemic

    Wellness Industry Thrives with Vitamin-Infused Beverages & Beauty-Boosting Supplements

    Skin Care Soars into 2022 with New Products for Facial Care & Body Skin Health
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Spate Announces Launch of French Data, New Color Complexion Trends Report

    Gojo Creates New All-Weather Purell Dispenser Built for Outdoor High Traffic Locations

    Women in Flavor and Fragrance Present 2022 Recognition Awards Dinner June 16

    Univar Expands Distribution Agreement with ANGUS Chemical Company

    Acme-Hardesty Passes Responsible Distribution Verification
    Blog
    Online Exclusives
    Glossary
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    28. Energizer

    1. Unilever

    28. Markwins International

    5. Shiseido

    12. Mary Kay
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    Univar Expands Distribution Agreement with ANGUS Chemical Company

    L’Oréal's New UVMune 400 Sun Filtering Technology Protects Skin From Ultra-Long UVA Rays

    Incorrect INCI Prompts Recall of Higher Education Vegan Lip Balm

    Gabriel Letizia Jr. Sentenced to 60 Months in Prison for Falsifying Sunscreen Test Results

    Indie Beauty Brand i-On Skincare Releases New Skin Emulsion, AI Diagnostic Tool
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Spate Announces Launch of French Data, New Color Complexion Trends Report

    Gojo Creates New All-Weather Purell Dispenser Built for Outdoor High Traffic Locations

    Women in Flavor and Fragrance Present 2022 Recognition Awards Dinner June 16

    Univar Expands Distribution Agreement with ANGUS Chemical Company

    AspenClean Natural Plastic-Free Household Care Products Now Available in the US
    Lab Equipment
    Mixing
    Packaging
    Testing

    Aerosol Recycling Initiative Launched by HCPA

    Goodnest Delivers New Options for Sustainable Baby Care Needs

    Colgate-Palmolive Releases 2021 Sustainability & Social Impact Report

    Sustainable Personal Care Brand sk*p Enters Ulta Beauty Stores

    LVMH Creates Cosmetic Packages with Carbon-Negative PET
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    Croda Inc

    Vantage Personal Care™

    cosmopak usa

    Ashland

    Lubrizol Life Science
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Glossary
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Podcasts
    • Videos
    • Infographics
    • eBook
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    Promotions & Hires at Pravana

    The company expands its sales, marketing, communications and digital teams.

    Promotions & Hires at Pravana
    These new roles and promotions look towards the future of the Pravana brand.
    Related CONTENT
    • Tom’s of Maine and Hello Team Up to Expand the Natural Care Recycling Program
    • Reserveage Launches New Pro-Collagen Booster Skincare Collection
    • Henkel Promotes DiBernardino To Regional Head, Consumer Beauty Care North America
    • Neora Celebrates a Decade of Growth In Anti-Aging Skin Care, Hair Care & Wellness
    • New CEO at Function of Beauty
    Happi Staff08.31.20
    Pravana, the professional hair color and care company, has promoted and hired key team members on the sales, marketing, communications and digital teams. Effective immediately, these new roles and promotions look towards the future of the Pravana brand.
     
    “The Pravana leadership team is thrilled to both promote and onboard this incredible group,” said Michelle Chandler, Pravana general manager. “I’m looking forward to seeing these leaders establish and implement new and improved ways to connect with our community in this next evolution of the brand as we emerge from the recent challenges that our industry has faced. The Pravana team is full of passion, talent, ambition and resilience, with a strong focus on empowering our stylists through all aspects of our business.” 
     
    Meryl Berdinka, a seven-year Pravana employee and most recently director of sales for the East Coast, has been promoted to director of field sales. In her new and expanded role, Berdinka will be responsible for the strategic development and implementation of the brand’s new field sales approach while leading the Sales Team. In these ever-changing times, Berdinka’s experience and new position with the company will be crucial. Meryl reports to John Miller, Pravana vice president of sales and education.
     
    Lissette Cruz is now the director of brand marketing. Cruz brings 16 years of experience behind the chair, 11 years with the Pravana brand as a leading educator and over three years as the senior product development manager to her new role. As the director of brand marketing, Cruz is responsible for driving the development of the brand, overseeing and collaborating with product development, and leading the Marketing Team as they grow the brand’s performance across existing and new channels.
     
    Alanna Littlepage has been promoted to director of communications from her previous role of senior communications manager. In this expanded role, Littlepage  will be responsible for Pravana’s internal and external strategic communications plans, public relations, advertising as well as leading Pravana’s philanthropic efforts and more. Littlepage brings over 10 years of experience in the professional beauty industry public relations to her new role. She has been with Pravana for five years.
     
    Anna Yum has joined the Pravana team as digital marketing director. Yum is responsible for leading Pravana’s digital initiatives, including e-comm, CRM, social media and analytics. She comes to the brand from Launched.LA, a consumer goods start-up that partners with celebrities to launch brands such as Hello Bello and Tiller & Hatch. She’s also held marketing positions in various industries including health & wellness, tech and finance.
     
    Lissette Cruz, Alanna Littlepage and Anna Yum report to Michelle Chandler, general manager of Pravana.
     
    Tierney Wickline, who celebrated her four-year anniversary with the brand earlier this year, has been promoted to social media manager from her previous title of digital marketing specialist. She is responsible for maximizing brand awareness through social media efforts and managing influencer relations. Wickline brings her talent for creating an authentic and consistent brand voice to help drive sales, engagement and overall brand awareness. Wickline reports to Anna Yum, digital marketing director.
     
    Aditi Sheth has joined the Pravana team as senior brand manager. Sheth is responsible for driving brand growth by leading the development of the go-to-market strategies and marketing campaigns for key customers. Most recently, Sheth was the marketing manager for the prestige skincare brand Murad. Prior to that, she was working on L’Oreal’s portfolio of professional skincare and hair care brands, where she gained experience across product development, global, digital and trade marketing.
     
    Stephanie Armenta has been promoted to product development manager. Stephanie has over five years of product development experience across multiple divisions of beauty, including three years with Pravana, as well as experience working behind the chair as a licensed stylist. In her new role, Armenta will be coordinating product development projects from ideation to execution, overseeing packaging art, leading industry research and more.
     
    Aditi Sheth and Stephanie Armenta report to Lissette Cruz, director of brand marketing.
     
    Rebeca Chamorro has joined the Pravana team as brand manager. Chamorro is responsible for helping drive the global brand strategy, developing innovation and product storytelling while executing go-to-market plans to maximize sales. Chamorro joins the brand from Coty with experience in the professional hair color industry through the Wella and Clairol Professional brands. Chamorro also brings over four years of international experience in CPG, sustainable fashion and finance. Chamorro reports to Aditi Sheth, senior brand manager.
    Related Searches
    • Hair Care
    Related Knowledge Center
    • Hair Care
    Suggested For You
    Tom’s of Maine and Hello Team Up to Expand the Natural Care Recycling Program Tom’s of Maine and Hello Team Up to Expand the Natural Care Recycling Program
     Reserveage Launches New Pro-Collagen Booster Skincare Collection Reserveage Launches New Pro-Collagen Booster Skincare Collection
    Henkel Promotes DiBernardino To Regional Head, Consumer Beauty Care North America Henkel Promotes DiBernardino To Regional Head, Consumer Beauty Care North America
    Neora Celebrates a Decade of Growth In Anti-Aging Skin Care, Hair Care & Wellness Neora Celebrates a Decade of Growth In Anti-Aging Skin Care, Hair Care & Wellness
    New CEO at Function of Beauty New CEO at Function of Beauty
    Indie Clean Beauty Brand No Fade Fresh Expands Line of Vegan Color-Depositing Shampoos, Conditioners Indie Clean Beauty Brand No Fade Fresh Expands Line of Vegan Color-Depositing Shampoos, Conditioners
    Consumer Demand for Perfume Soars Consumer Demand for Perfume Soars
    Goldman Sachs Banker Joins Cosmetics Company Goldman Sachs Banker Joins Cosmetics Company
    Pacific Shaving Company Announces Launch of #ShaveWithPurpose Collection Pacific Shaving Company Announces Launch of #ShaveWithPurpose Collection
    Hims & Hers Appoints First-Ever Chief Growth Officer Amid Strong Q2 Results Hims & Hers Appoints First-Ever Chief Growth Officer Amid Strong Q2 Results
    Herbalife Nutrition Taps New Leadership & Expands With Wellness-Inspired Skin Care Collection Herbalife Nutrition Taps New Leadership & Expands With Wellness-Inspired Skin Care Collection
    American Cleaning Institute and Good Housekeeping Magazine Host Second Annual Summit American Cleaning Institute and Good Housekeeping Magazine Host Second Annual Summit
    Markwins Beauty Brands Founder  Eric Chen Dies Markwins Beauty Brands Founder Eric Chen Dies
    Real Simple Debuts EPA Safer Choice Certified Cleaning Product Line Real Simple Debuts EPA Safer Choice Certified Cleaning Product Line
    Coty Regains Financial Footing in Q4 Following Initial Waves of Covid-19 Pandemic Coty Regains Financial Footing in Q4 Following Initial Waves of Covid-19 Pandemic

    Related Content

    • Tom’s of Maine and Hello Team Up to Expand the Natural Care Recycling Program

      Tom’s of Maine and Hello Team Up to Expand the Natural Care Recycling Program

      Product leaders in naturals continue their efforts to recycle personal care packaging through expanded TerraCycle partnership and mail-back collection.
      09.21.21

    •  Reserveage Launches New Pro-Collagen Booster Skincare Collection

      Reserveage Launches New Pro-Collagen Booster Skincare Collection

      The clinically-tested, science-backed skincare line features a proprietary formulation of micro-encapsulated copper peptides and nine world-class ingredients.
      09.21.21

    • Henkel Promotes DiBernardino To Regional Head, Consumer Beauty Care North America

      Henkel Promotes DiBernardino To Regional Head, Consumer Beauty Care North America

      He previously held leadership positions at Henkel North America including general manager, Consumer Beauty Care USA, and SVP sales.
      09.20.21


    • Neora Celebrates a Decade of Growth In Anti-Aging Skin Care, Hair Care & Wellness

      Neora Celebrates a Decade of Growth In Anti-Aging Skin Care, Hair Care & Wellness

      The direct sales company, formerly Nerium, marks 10 years of making people better.
      Lianna Albrizio, Assistant Editor 09.20.21

    • Hair Care | Skin Care
      New CEO at Function of Beauty

      New CEO at Function of Beauty

      Former Laura Mercier exec Alexandra Papazian takes the helm.
      09.13.21

      Trending
      • Gabriel Letizia Jr. Sentenced To 60 Months In Prison For Falsifying Sunscreen Test Results | HAPPI
      • Gabriel Letizia Jr. Sentenced to 60 Months in Prison for Falsifying Sunscreen Test Results
      • Glossier CEO Emily Weiss Is Stepping Down | HAPPI
      • L'Oréal Invests In Sparty, A Personalized Beauty Startup | HAPPI
      • Minnesota Bans Triclosan | HAPPI
      Breaking News
      • Spate Announces Launch of French Data, New Color Complexion Trends Report
      • Gojo Creates New All-Weather Purell Dispenser Built for Outdoor High Traffic Locations
      • Women in Flavor and Fragrance Present 2022 Recognition Awards Dinner June 16
      • Univar Expands Distribution Agreement with ANGUS Chemical Company
      • Acme-Hardesty Passes Responsible Distribution Verification
      View Breaking News >
      CURRENT ISSUE

      May 2022

      • CBD Brands Must Focus On Health Solutions
      • Hair Color Market Remains Vibrant Post-Pandemic
      • New Skin Care Products for Facial Care & Body Skin Health
      • Vitamin-Infused Beverages & Beauty Supplements Lift Wellness
      • Laboratory Skin Care’s Hydroxysomes Dermal Delivery Platform
      • Formulating Skin Care Products with Pear Enzyme Technology
      • A Post-Pandemic Pause in Home Cleaner Sales

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Thorne Relaunches Gut Health Test with Microbiome Wipe
      Alkemist Labs Announces Alkemist Assured Seal and Next Generation Transparency Reports
      GC Rieber Foundations Expand Philanthropic Efforts
      Coatings World

      Latest Breaking News From Coatings World

      ICP Receives ASC Innovation Award for Spray Foam That Meets Changing Environmental Regulations
      Pylon Coatings Uses Polygiene Biomaster & Verimaster for Antimicrobial Surface Protection
      Sto Corp. Recognized with Multiple Honors at the EIFS Hero Awards
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      Medtronic, DaVita to Create New Kidney Care Firm
      OmniGuide's RevoLix HTL Hybrid Thulium Laser OK'ed for BPH and Stone Treatments
      In Vitro Diagnostic Medical Devices Regulation Takes Effect
      Contract Pharma

      Latest Breaking News From Contract Pharma

      DFE Pharma Opens India CoE for Fast-Track Formulation Services
      Helsinn Establishes New R&D Hub in the U.S.
      CureVac, myNEO Partner on Antigen Targets for mRNA-Cancer Vax Development
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      Carlyle To Acquire HCP Packaging
      Estée Lauder Companies Faces Class Action Lawsuit
      La Roche-Posay Launches Matte Moisturizer for Oily Skin
      Happi

      Latest Breaking News From Happi

      Spate Announces Launch of French Data, New Color Complexion Trends Report
      Gojo Creates New All-Weather Purell Dispenser Built for Outdoor High Traffic Locations
      Women in Flavor and Fragrance Present 2022 Recognition Awards Dinner June 16
      Ink World

      Latest Breaking News From Ink World

      NAPIM’s Virtual Digital & Emerging Technologies Conference is Back, June 14–15, 2022
      CEMATEX Introduces Online Business Platform to Connect Global Textile Community
      PICO Chemical Celebrates 46 Years
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      Teklynx software helps Top Clean Injection validate labels
      Zeller+Gmelin named Berry Global’s 2021 Ink Supplier of the Year
      Videojet and Loftware partner to accelerate labeling automation
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      Rael Raises $35M in Series B Funding
      Schobertechnologies Offers Rotary Web-fed Converting Solutions
      Thorne Relaunches Gut Health Test with Microbiome Wipe
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      ManaMed's ManaSport Wearable Ultrasound Earns FDA Nod
      Ekso Bionics Names Jerome Wong as Interim CFO
      Exactech Completes First Surgeries Using Next-Gen Cage Glenoid
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      ams OSRAM Introduces New Horticulture LEDs
      Avery Dennison Launches AD Twist U7XM Inlays
      ARPA-E Funding Drives Innovation, Industry Partnerships at NREL

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login