Happi Staff09.01.20
John Frieda Hair Care has launched new packaging that uses 50% less plastic and reduces product waste. The Tube-Like-Pouch (TLP) was developed and commercialized by Cincinnati-based Kao USA Inc and has a structure that uses 50% less plastic than John Frieda’s current 8.45 oz. tube, and because the material is ultra-flexible, it allows every last drop of product to be squeezed out.
Initially, the product range offered in TLP includes John Frieda Frizz Ease Daily Nourishment shampoo and conditioner and Sheer Blonde Highlight Activating shampoo and conditioner. The product is available now exclusively for a limited time in select 200 Walmart stores and Walmart.com.
"This groundbreaking beauty application serves our consumers' desire to transform their hair, while also reducing their impact on the environment," said Aaron Woodard, packaging engineer at Kao USA Inc. "With Kao's TLP, we have reliable functionality of a normal tube, but the lightweight flexible packaging also allows you to squeeze until the last drop. That eliminates plastic and product waste."
The new packaging use at John Frieda follows in step with Kao's Kirei Lifestyle Plan announced in 2019.
Kao launched similar novel packaging earlier this year.
Initially, the product range offered in TLP includes John Frieda Frizz Ease Daily Nourishment shampoo and conditioner and Sheer Blonde Highlight Activating shampoo and conditioner. The product is available now exclusively for a limited time in select 200 Walmart stores and Walmart.com.
"This groundbreaking beauty application serves our consumers' desire to transform their hair, while also reducing their impact on the environment," said Aaron Woodard, packaging engineer at Kao USA Inc. "With Kao's TLP, we have reliable functionality of a normal tube, but the lightweight flexible packaging also allows you to squeeze until the last drop. That eliminates plastic and product waste."
The new packaging use at John Frieda follows in step with Kao's Kirei Lifestyle Plan announced in 2019.
Kao launched similar novel packaging earlier this year.
