Happi Staff10.22.20
In honor of National Color Day (October 22) and Flower Beauty’s launch at CVS, Drew Barrymore is kicking off a nationwide campaign to bring color and, hopefully, a little joy to all.
The campaign includes recreating the iconic CVS shopping bag. For one day only and while supplies last, the bag will showcase joy-filled colors at select CVS locations. The company will also giving away 1,000 colorful Flower Beauty products to consumers via this link. Drew delighted CVS customers with a surprise colorful building takeover/art installation at a Manhattan CVS.
According to the company, new Flower Beauty products will be available exclusively at CVS, and the partnership will be their largest to date, making the collection the most accessible it has ever been – with over 3,000 doors nationwide as well as CVS.com.
The campaign includes recreating the iconic CVS shopping bag. For one day only and while supplies last, the bag will showcase joy-filled colors at select CVS locations. The company will also giving away 1,000 colorful Flower Beauty products to consumers via this link. Drew delighted CVS customers with a surprise colorful building takeover/art installation at a Manhattan CVS.
According to the company, new Flower Beauty products will be available exclusively at CVS, and the partnership will be their largest to date, making the collection the most accessible it has ever been – with over 3,000 doors nationwide as well as CVS.com.