The partnership enables brands to bring digital and AR experiences that they’ve already created with Perfect Corp. into Snapchat and turn those experiences into Snapchat Lenses which will live on their Brand Profiles.
New Opportunity to Engage Consumers
Brands now have the opportunity to efficiently scale their interactive AR experiences, amplifying the impact of their investments and extending their experiences to the Snapchat community without additional resources or effort. Snapchatters can discover, experiment with, and shop for beauty products from their favorite Perfect Corp. beauty brands, and those brands can easily reach Snapchat’s valuable Gen Z audience.
“We are delighted to partner with Snap Inc. to expand the impact and accessibility of beauty tech investments for our brand partners,” shared Perfect Corp. founder and CEO, Alice Chang. “As consumers continue to gravitate towards virtual beauty experiences for safe beauty shopping, this unique partnership with Snapchat allows beauty brands to leverage AR and AI to engage with Snapchatters. The virtual try-on experience is readily available for beauty brands and instantly scalable for greater impact and benefit to the complete beauty universe.”
With over 180 million Snapchatters engaging with AR every day, and a robust AR creator community that has built over 1.5 million AR Lenses, Snapchat is a leader in augmented reality experiences across self-expression, communication, entertainment, and utility.
“Our partnership with Perfect Corp makes it incredibly easy and intuitive for over 200 beauty brands to create a virtual storefront on Snapchat,” said Carolina Arguelles Navas, Head of Product Marketing for Augmented Reality at Snap Inc. “Together, we’re helping brands reach the next generation of beauty consumers with technology that reinvents the beauty buying experience.”