Happi Staff12.11.20
She sings, writes songs and acts; created her own amusement park and funded Coronavirus vaccine research to the tune of $1 million—and now she’s developing her own fragrance. Dolly Parton and Edge Beauty, Inc. have inked a long-term license agreement for the creation, development and distribution of a signature fragrance in a deal brokered by IMG.
The fragrances will be inspired by Dolly’s own signature scent, with the first collection set to launch in Spring 2021.
“Fragrance has always played a major role in my life – I wear my own combination of scents every day,” said Parton. “I am so excited to share this dream with my fans. Developing my own brand and scent with Edge Beauty has been an amazing experience, and I am looking forward to becoming a big part of the fragrance community.”
Parton, one of the most honored and revered female country singer-songwriters of all time, has 25 RIAA-certified gold, platinum, and multi-platinum awards and has had 26 songs reach No. 1 on the Billboard country charts—a record for a female artist.
“We are thrilled to share a new facet of Dolly’s personality with her millions of fans and admirers. She strikes a universal chord that resonates globally in the hearts of people across all age groups and many cultures,” noted Steve Mormoris, CEO of Edge Beauty, Inc. “The Dolly Parton franchise will be a powerhouse pillar for Edge Beauty and we are delighted to build Dolly’s brand.”
Additional details of the new fragrance line will be revealed soon, according to Edge Beauty, which has a portfolio that includes Cher, Scent-Organix and The Phluid Project.
The fragrances will be inspired by Dolly’s own signature scent, with the first collection set to launch in Spring 2021.
“Fragrance has always played a major role in my life – I wear my own combination of scents every day,” said Parton. “I am so excited to share this dream with my fans. Developing my own brand and scent with Edge Beauty has been an amazing experience, and I am looking forward to becoming a big part of the fragrance community.”
Parton, one of the most honored and revered female country singer-songwriters of all time, has 25 RIAA-certified gold, platinum, and multi-platinum awards and has had 26 songs reach No. 1 on the Billboard country charts—a record for a female artist.
“We are thrilled to share a new facet of Dolly’s personality with her millions of fans and admirers. She strikes a universal chord that resonates globally in the hearts of people across all age groups and many cultures,” noted Steve Mormoris, CEO of Edge Beauty, Inc. “The Dolly Parton franchise will be a powerhouse pillar for Edge Beauty and we are delighted to build Dolly’s brand.”
Additional details of the new fragrance line will be revealed soon, according to Edge Beauty, which has a portfolio that includes Cher, Scent-Organix and The Phluid Project.
