Investors include Counterpoint Global at Morgan Stanley, Sculptor, Nextview and Glynn among others.
Launched in 2016 as a Certified B Corp, Grove Collaborative offers a home essentials including cleaning supplies and personal care products via a flexible, scheduled delivery model. As a plastic neutral retailer, Grove has committed to becoming 100% plastic-free by 2025.
“I’ve always been passionate about sustainability and began building the company that became Grove in 2012 (first under the ePantry name), when I saw how far too few families really had access to healthy, sustainable home products through traditional retail channels,” Co-Founder and CEO Stuart Landesberg told Happi in this recent interview when the company was named a 2020 Safer Choice Partner of the Year winner by the United States Environmental Protection Agency (EPA).
The EPA award recognizes Grove Collaborative’s achievement in safety, transparency and green chemistry for its Safer Choice-certified products within its home cleaning offering, and honors the company as a Safer Choice Formulator-Product Manufacturer.
Grove has also recently announced changes in its fast-growing beauty business. Last month, it unveiled Grove Beauty, and simultaneously transitioned its clean beauty products from Roven to this new category on its native site. Roven Beauty was initially created as an independent platform.
“We did some user research after Roven launched and uncovered that customers were having a hard time connecting the relationship between Roven and Grove Collaborative. With Grove Beauty, we want to build on the existing brand trust we have with our Grove customer base and make shopping clean beauty at Grove accessible and straightforward,” CMO Lilian Tomovich told Happi when the new structure debuted.