Melissa Meisel, Associate Editor01.22.21
The social media pin-board that sets style inspiration, Pinterest is launching AR Try On for eyeshadow, so shoppers can browse eyeshadow shades, try on, and purchase in-stock products based on what works for their skin tone.
Without skin smoothing or image altering effects, Try On shows you authentic results. AR Try On for eyeshadow is also integrated with skin tone ranges, so Pinners (as users of the platform are called) can filter results by makeup that best matches their skin tone, and a feature will also show inspirational looks with similar shades so you can see how the colors appear on others.
With AR Try On for eyeshadow, powered by Lens, Pinners can tap into visual search and AR technology to try on and shop beauty products right from the camera on their phone. Simply click the camera icon in search and start browsing different shades of eyeshadow, try on in-stock shades, and purchase.
This is just the latest AR offering from Pinterest, which launched AR Try On for lipstick last year. With the addition of AR Try On for eyeshadow, Pinners can now toggle between lipstick and eyeshadow looks until they find the look that works best. You can also send products to friends via text, email or various social apps for them to try on the product.
The virtual eyeshadow experience is now live across more than 4,000 shoppable shades from brands including Lancome, YSL, Urban Decay, and NYX Cosmetics.
Without skin smoothing or image altering effects, Try On shows you authentic results. AR Try On for eyeshadow is also integrated with skin tone ranges, so Pinners (as users of the platform are called) can filter results by makeup that best matches their skin tone, and a feature will also show inspirational looks with similar shades so you can see how the colors appear on others.
With AR Try On for eyeshadow, powered by Lens, Pinners can tap into visual search and AR technology to try on and shop beauty products right from the camera on their phone. Simply click the camera icon in search and start browsing different shades of eyeshadow, try on in-stock shades, and purchase.
This is just the latest AR offering from Pinterest, which launched AR Try On for lipstick last year. With the addition of AR Try On for eyeshadow, Pinners can now toggle between lipstick and eyeshadow looks until they find the look that works best. You can also send products to friends via text, email or various social apps for them to try on the product.
The virtual eyeshadow experience is now live across more than 4,000 shoppable shades from brands including Lancome, YSL, Urban Decay, and NYX Cosmetics.
