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    Breaking News

    HI Beach Installs Reef-friendly Sunscreen Dispenser

    Raw Elements and Target install unit at Kahaluu Beach Park as new law takes effect.

    HI Beach Installs Reef-friendly Sunscreen Dispenser
    The new dispenser contains Raw Elements sunscreen.
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    Christine Esposito, Managing Editor01.27.21
    With Hawaii’s ban on the sale of sunscreens containing oxybenzone and octinoxate now in effect, a popular snorkeling spot is providing beachgoers with easy access to a sunscreen that meets the new law’s criteria.
     
    The Kohala Center, in partnership with Raw Elements USA and Target, has launched a public reef-friendly sunscreen dispenser program at Kahaluu Beach Park on Jan. 23. 
     
    Two touch-free stations at the bay safely dispense samples of Raw Elements’ Certified Natural Sunscreen. 
     
    “We can’t express enough how the work of Aunty Cindi and her team at Kahaluu Bay is the gold standard model to replicate and activate positive change,” stated Brian Guadagno, Raw Elements USA Founder. “Our public sunscreen dispenser programs are highly effective, and we are grateful to The Kohala Center and Target for bringing this all together to help protect Kahaluu Bay and its visitors.”
     
    The initiative has been made possible through grant support from Target, with its Kailua-Kona store featuring dedicated displays promoting mineral-based sunscreens. 
     
    “We’re proud to sponsor the reef-friendly sunscreen dispenser program at Kahaluu Bay,” said Mike Gustafson, team leader of Target’s Kona location. “It is important that we protect our fragile coral reef.”
     
    In support of this initiative, Target will be introducing Raw Elements sunscreen in select stores across the United States, including Hawaii.


    Guadagno recently took part in this indie Inc webinar on Happi.com.
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