• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    A Conversation with the Responsible Flushing Alliance

    Nice-Pak Meets Consumer Demands

    Wipes Manufacturers Meet Demand Surge

    Home Care Wipes: Sustainability in Sharper Focus as Cleaning Frenzy Simmers Following Pandemic

    Formulating with Alternatives In Personal Care Products
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    PCPC Virtual Summit Features Legal & Regulatory Conference

    Biolage Unveils ColorBalm Hair Conditioners With Hair Color Benefits

    HCPA Opens Registration for New Horizons Cleaning Industry Conference

    Cosmoprof Worldwide Bologna Is Postponed Again

    Amyris Buys Another Beauty Brand
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    19. Guthy-Renker

    18. Oriflame

    5. Kao

    13. Church & Dwight

    1. Procter & Gamble
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    Reckitt Seeks Germ-Killing Innovations

    Videobite: Innospec's Answer to the 1,4-Dioxane Problem

    BASF Increases Price of Kaolin

    Kao Launches Online Beauty Store in Europe

    Carlyle To Acquire Majority Stake in Beautycounter
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Reckitt Seeks Germ-Killing Innovations

    PCPC Virtual Summit Features Legal & Regulatory Conference

    Biolage Unveils ColorBalm Hair Conditioners With Hair Color Benefits

    Cosmoprof Worldwide Bologna Is Postponed Again

    Amyris Buys Another Beauty Brand
    Lab Equipment
    Mixing
    Packaging
    Testing

    Admix Appoints COO to Advance Manufacturing, Supply Chain & Regulatory Compliance

    Tesco Eliminates Plastic Bags from Online Orders

    Hourglass To Launch Sustainable Cosmetics Line

    Carbon Data for Personal Care Labels

    L’Oréal Hong Kong Launches Cross-Brand Recycling Program
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    Vantage Specialty Ingredients

    Baralan USA

    Ashland

    Lubrizol Life Science

    Jeen International
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    Cantu Beauty Reveals 'Elevate' Winners

    Three Black female brand founders will receive sponsored campaign valued at $160K.

    Cantu Beauty Reveals
    Related CONTENT
    • Babor Professional Skin Care Names McCaffrey as Vice President of Sales
    • Carlyle To Acquire Majority Stake in Beautycounter
    • CEW Trend Talks: How to Build your Luxury and Beauty Brand on LinkedIn
    • Makeup Leader Laura Geller Teams Up with Actress Fran Drescher
    • Baylis & Harding Hand Soap Offers Prestige Value for Under $5
    Christine Esposito, Managing Editor02.02.21
    Cantu Beauty and 25 Black Women In Beauty (25BWB) have selected the winners of the Cantu Elevate beauty business accelerator: Alicia Scott of Range Beauty, Arah Sims of Kyutee Nails and Tomi Alisha of NaturAll Club. Each winner participated in the Cantu Elevate workshop series last fall and was chosen out of more than 60 women-led beauty businesses to receive a Cantu-sponsored campaign valued at $160,000. 

    "With black entrepreneurs, especially women, starting businesses at a higher rate we wanted to provide a catalyst for these businesses to succeed," said Dametria Mustin, vice president of global marketing at Cantu Beauty. "After learning more about these amazing women-led businesses, I'm inspired by what they were able to take away from the experience to help navigate the shifts taking place in the beauty industry."

    Cantu Beauty will team up with The Sasha Group (a VaynerX company) and Reddish to work directly with each “womenpreneur” to continue the journey of strengthening their brand. Cantu, Sasha, and Reddish will use their respective expertise to help build a brand marketing campaign or e-commerce presence for each beauty brand to launch in spring 2021.

    Sims, Alisha, and Scott will focus specifically on their business challenges to take their brand to new heights in the beauty space. 

    After gaining public approval, Kyutee Nails, a direct-to-consumer nail glam company, came to fame using advanced technology to create nail polish art peel-n-press. Popular influencers and celebrities caught on and the trendy designs got exposed to over 20 million social platform users. Sims wants to leverage this opportunity to present Kyutee Nails as an innovative brand that fuses beauty with a purpose and revitalizes its e-commerce strategy.

    NaturAll is seeking to set a new beauty standard by only using fresh, frozen, natural, and non-toxic ingredients to hand-make healthy hair formulas that provide ultra hydration.

    Vegan and cruelty-free makeup brand Range Beauty focuses on clean products for the forgotten shades, utilizing botanicals in makeup to create special formulas for acne and eczema-prone skin.

    Both Range and NaturAll are looking to learn how to manage a successful marketing campaign using the latest measurement tools to compare their metrics against other start-up competitors.

    "The workshops were a great reminder to always tap back into our 'why' and 'who'," said Alicia Scott of Range Beauty. "My favorite part of the workshops was actually our homework after the first session. Writing out my North Star and thinking through my audience in more detail helped me think about our marketing efforts in a more targeted way."

    Cantu Beauty created Elevate with its marketing partners to provide access and education to help Black, female-led beauty businesses thrive economically within this new beauty landscape. Through guided workshops and a grant program, Cantu will continue its work with 25 BWB to provide a platform that accelerates continued growth for beauty businesses.
    Related Searches
    • Color Cosmetics
    • Skin Care
    Related Knowledge Center
    • Color Cosmetics
    • Skin Care
    Suggested For You
    Henkel Henkel's Joico Brand Celebrates Blonde Hair Color
    A Better Barber Experience Via Old Spice A Better Barber Experience Via Old Spice
    Babor Professional Skin Care Names McCaffrey as Vice President of Sales Babor Professional Skin Care Names McCaffrey as Vice President of Sales
    Carlyle To Acquire Majority Stake in Beautycounter Carlyle To Acquire Majority Stake in Beautycounter
    CEW Trend Talks: How to Build your Luxury and Beauty Brand on LinkedIn CEW Trend Talks: How to Build your Luxury and Beauty Brand on LinkedIn
    Makeup Leader Laura Geller Teams Up with Actress Fran Drescher Makeup Leader Laura Geller Teams Up with Actress Fran Drescher
    Baylis & Harding Hand Soap Offers Prestige Value for Under $5 Baylis & Harding Hand Soap Offers Prestige Value for Under $5
    Skin Care Brand Erno Laszlo Appoints General Manager Skin Care Brand Erno Laszlo Appoints General Manager
    Elemis London Arrives at Bloomingdale’s Elemis London Arrives at Bloomingdale’s
    Courtin-Clarins Family Invests in Pai Skincare Courtin-Clarins Family Invests in Pai Skincare
    Nature’s Beauty Debuts Vegan Natural Body Care at Walgreens Nature’s Beauty Debuts Vegan Natural Body Care at Walgreens
    Kao Promotes Hand Washing Kao Promotes Hand Washing
    MAC Cosmetics Expands Studio Radiance Foundation MAC Cosmetics Expands Studio Radiance Foundation
    Eco Lips Expands Into Bug Sector with Simply Soothing Acquisition Eco Lips Expands Into Bug Sector with Simply Soothing Acquisition
    In-Cosmetics Launches Dedicated Digital Space—Discover In-Cosmetics Launches Dedicated Digital Space—Discover

    Related Breaking News

    • Color Cosmetics | Personal Cleansers
      PCPC Virtual Summit Features Legal & Regulatory Conference

      PCPC Virtual Summit Features Legal & Regulatory Conference

      Early bird pricing ends April 16.
      Charles Sternberg, Assistant Editor 04.15.21

    • Color Cosmetics
      Biolage Unveils ColorBalm Hair Conditioners With Hair Color Benefits

      Biolage Unveils ColorBalm Hair Conditioners With Hair Color Benefits

      A new line of vegan, color-depositing conditioners in seven shades.
      Melissa Meisel, Associate Editor 04.15.21

    • Actives | Functional Ingredients | Hair Care | Skin Care

      New Synthetic Biology Coalition Formed in US

      Genomatica backs new formation to promote investment and support for the industry.
      Christine Esposito, Managing Editor 04.15.21


    • Color Cosmetics
      Cosmoprof Worldwide Bologna Is Postponed Again

      Cosmoprof Worldwide Bologna Is Postponed Again

      The show will return from March 10-14, 2022.
      Charles Sternberg, Assistant Editor 04.15.21

    • Color Cosmetics
      Amyris Buys Another Beauty Brand

      Amyris Buys Another Beauty Brand

      Acquires Gen-Z focused EcoFabulous Cosmetics the day after it buys an AI company.
      Christine Esposito, Managing Editor 04.15.21

    • Color Cosmetics
      Hallstar Beauty Names New President

      Hallstar Beauty Names New President

      Germano Coelho previously served the company as the Beauty division's global commercial vice president.
      Charles Sternberg, Assistant Editor 04.15.21


    • Functional Ingredients | Hair Care | Skin Care
      BASF Increases Price of Kaolin

      BASF Increases Price of Kaolin

      Higher prices for skin and hair care ingredient blamed on cost pressures in manufacturing, labor and logistics.
      Tom Branna, Editorial Director 04.14.21

    • Actives | Functional Ingredients | Skin Care
      Kao Launches Online Beauty Store in Europe

      Kao Launches Online Beauty Store in Europe

      Sensai-cosmetics.com provides personalized beauty services tailored to individual needs.
      Tom Branna, Editorial Director 04.14.21

    • Skin Care
      Neutrogena Takes Action on Skin Health Disparities

      Neutrogena Takes Action on Skin Health Disparities

      “For People With Skin” is a multi-faceted plan to address inequities including access and dermatologist training with skin of color.
      Christine Esposito, Managing Editor 04.14.21


    • Actives | Color Cosmetics | Functional Ingredients | Personal Cleansers | Skin Care
      Carlyle To Acquire Majority Stake in Beautycounter

      Carlyle To Acquire Majority Stake in Beautycounter

      The $1 billion acquisition fast-tracks growth in the clean beauty space.
      Tom Branna, Editorial Director 04.13.21

    • Skin Care | Sun Care
      Supplement Said To Deliver Anti-Aging and Sun Protection Benefits

      Supplement Said To Deliver Anti-Aging and Sun Protection Benefits

      Inner Glow was developed by dermatologist Dr. Noreen Galaria and a plastic surgeon.
      Christine Esposito, Managing Editor 04.13.21

    • Skin Care
      Mini Bloom is New Clean Skin Care for Babies

      Mini Bloom is New Clean Skin Care for Babies

      Range created by co-founder of Goldfaden MD skin care.
      Christine Esposito, Managing Editor 04.13.21


    • Color Cosmetics
      Professional Beauty Association Opens Registration for Summit

      Professional Beauty Association Opens Registration for Summit

      Business strategy expert is keynote speaker at this executive event in Scottsdale.
      Melissa Meisel, Associate Editor 04.12.21

    • Color Cosmetics
      Makeup Leader Laura Geller Teams Up with Actress Fran Drescher

      Makeup Leader Laura Geller Teams Up with Actress Fran Drescher

      Introduces the sitcom star as the new face of its Spackle cosmetic primer collection.
      Charles Sternberg, Assistant Editor 04.12.21

    • Color Cosmetics
      Skin Care Brand Erno Laszlo Appoints General Manager

      Skin Care Brand Erno Laszlo Appoints General Manager

      Pamela Kruse’s objective is to drive accelerated growth in the direct-to-consumer channel.
      Melissa Meisel, Associate Editor 04.12.21

    Trending
    • Sunscreen On The Spot
    • Henkel Appoints New EVP Of Beauty Care
    • BASF Increases Price Of Kaolin
    • Neutrogena Takes Action On Skin Health Disparities
    • Top Trending Skin Care Products Of 2021
    Breaking News
    • PCPC Virtual Summit Features Legal & Regulatory Conference
    • Biolage Unveils ColorBalm Hair Conditioners With Hair Color Benefits
    • New Synthetic Biology Coalition Formed in US
    • HCPA Opens Registration for New Horizons Cleaning Industry Conference
    • Cosmoprof Worldwide Bologna Is Postponed Again
    View Breaking News >
    CURRENT ISSUE

    Household & Personal Care Wipes Spring 2021

    • A Conversation with the Responsible Flushing Alliance
    • Nice-Pak Meets Consumer Demands
    • Wipes Manufacturers Meet Demand Surge
    • Home Care Wipes: Sustainability in Sharper Focus as Cleaning Frenzy Simmers Following Pandemic
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Study on Kemin’s DailyZz Botanical Supplement Yields Sleep Quality, Next-Day Performance Benefits
    FDA’s Dr. Cara Welch Opening Speaker at the 9th AHPA Botanical Congress
    Arla Foods Enters New Partnership to Reduce Malnutrition With Dried Papaya Snack
    Coatings World

    Latest Breaking News From Coatings World

    Jebsen & Jessen, Innospec Sign Distribution Agreement
    Axalta Schedules 1Q 2021 Earnings Conference Call
    SONGWON, Chemo International Inc. Announce Distribution Partnership
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    FDA Grants De Novo Clearance to Medtronic’s GI Genius Model
    Acutus Medical Receives FDA Clearance of AcQCross
    Thermo Fisher Scientific to Acquire PPD for $17.4 Billion
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Obituary Notice: Russell “Russ” Haines
    Abenza Chooses North Carolina for New Biologics Manufacturing Site
    Catalent Adds Cryogenic Capabilities at Philadelphia Facility
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Lush Launches Recycling Scheme in UK and Ireland
    Loud Lacquer Partners with Hush Puppies
    Tula Teams Up with 5 Influencers To Launch Skin Kits
    Happi

    Latest Breaking News From Happi

    PCPC Virtual Summit Features Legal & Regulatory Conference
    Biolage Unveils ColorBalm Hair Conditioners With Hair Color Benefits
    New Synthetic Biology Coalition Formed in US
    Ink World

    Latest Breaking News From Ink World

    Kumon North America Adds Speedmaster XL 106 from Heidelberg
    SE-DA Invests in Kornit Presto S
    Acrylic Resins Market Worth $21.9 Billion by 2025: MarketsandMarkets
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    FINAT to hold online networking, educational forum
    Epson SurePress reaches milestone
    Maxcess updates user interface for Fife guiding Sensor
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    First Quality to Discontinue Tampon Operations
    Freedonia Tracks Demand for Personal Hygiene Nonwovens
    TMC Supplies Sevinçler with D-Namic Stacker and Bagger
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Mainstay Medical Launches ReActiv8 in Australia
    Biogennix Rolls Out Agilon Strip Bone Graft
    Global Bone Tumor Ablation Devices Market to Top $111 Million by 2027
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Virtual ASMC 2021 Spotlights Advanced Semiconductor Manufacturing Excellence
    LG Display Cuts Down CO2-eq Emissions by 3 Million Tons in 2020
    European Commission's Innovation Radar Acknowledges 3 ARMOR Innovations

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login