Clean Hair Brand Vegamour Announces $80 Million in Private Equity Funding

Vegamour, a direct-to-consumer clean hair care brand, has announced $80 million in funding from private equity firm General Atlantic. The funds will help further the brand's organic e-commerce growth, launch additional products and expand into new channels and geographies.
 
Founded in 2016 by CEO Daniel Hodgdon, Vegamour’s products are billed as clean and vegan, and they are formulated with proprietary phytoactive ingredients. The brand sells topical serums, supplements and natural hair maintenance and scalp health products.
 
According to sources, Vegamour saw 650% year over year revenue growth in sales in 2020. 
 
“As we look ahead, we are excited to be partnering with General Atlantic and leveraging the firm’s deep expertise in helping beauty brands scale globally. We look forward to bringing continued product innovation to the market and making Vegamour accessible on a wider scale as we meet growing consumer demand for natural and sustainable beauty products,” said Hodgdon.
 
“Vegamour has been a leader in creating a new category in hair wellness and occupies a differentiated position in the marketplace as an efficacious, vegan and clean solution,” said Andrew Ferrer, managing director at General Atlantic. “In partnership with Dan and the Vegamour team, we are excited to accelerate the company’s growth and build upon its proven model.”
 
As part of the transaction, General Atlantic’s Andrew Ferrer and Lexie Bartlett will join the Vegamour’s board of directors.

General Atlantic’s currently portfolio includes Grove Collaborative and European Wax Center.