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Marks the Japanese indie beauty brand’s largest brick-and-mortar rollout to date.
April 13, 2021
By: Charlie Sternberg
Associate Editor
NatureLab. Tokyo’s full collection of best-selling Japanese beauty hair care products is now available at more than 700 Ulta Beauty locations in the US. This in-store retail expansion builds upon NatureLab. Tokyo’s existing online partnership with Ulta Beauty, making results-driven, non-toxic beauty even more accessible to a generation focused on using natural ingredients. “Ulta was a natural choice as we continue to expand NatureLab. Tokyo’s US. presence. Our digital partnership was a great success, and we are thrilled to continue delivering efficacious J-Beauty hair care to the Ulta Beauty guest in the next wave of our retail expansion,“ said Ed Valentine, managing director, NatureLab. Tokyo. Inspired to achieve harmony between traditional Japanese beauty rituals and future-forward clean technology, NatureLab. Tokyo is a curated line of hair care, formulated on the premise that healthy hair starts at the scalp. Stem cells from plant-based ingredients are uniquely paired with pearl extract, quinoa protein, and other naturally-derived ingredients to deliver targeted, clinically proven results, including improved shine, texture and volume. In addition to the brick-and-mortar expansion, NatureLab. Tokyo has joined Conscious Beauty at Ulta Beauty, the retailer’s program to empower guests with transparency and choice by offering clean, cruelty free, vegan, and sustainably-packaged products. All NatureLab. Tokyo products align to Ulta Beauty’s Clean Ingredient standards.
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