Fragrance Creators Association has announced it will recognize Sean Broderick, senior director, global governmentr relations and public policy, Procter & Gamble (
P&G), as the recipient of a special Extraordinary Leadership Award for his contributions in helping empower the industry to adapt and continue to operate during the COVID-19 pandemic. As cases surged and U.S. businesses faced shutdown orders, Broderick worked to improve coordination among key industry organizations, including Fragrance Creators, the
American Cleaning Institute, the
Personal Care Products Council, and Consumer Brands Association, which resulted in improved supply chain understanding and coordination in a time of uncertainty. He also served as a resource for the fragrance value chain from the onset of the pandemic, providing data and guidance in bi-weekly industry leadership meetings hosted by Fragrance Creators.
"Sean mobilized his expertise, out-of-the-box thinking, and broad network of relationships in and outside of P&G to help Fragrance Creators and other associations quickly connect with one another, reach the right government and non-government decision-makers, and better tackle common challenges together," said Farah K. Ahmed, President & CEO,
Fragrance Creators. "We are grateful for his leadership and strategic guidance, which resulted in the industry delivering more positive impacts for worker safety and public health during an unprecedented time."
Broderick leads P&G's U.S. regulatory and global environmental sustainability policy, advocating for the company and the industry with the U.S. Congress and the Administration on issues including product safety, cosmetics, chemicals, LGBTQ+ equality, sustainability, manufacturing, supply chain, and innovation. With a Master's Degree in Environmental Engineering from the University of Cincinnati and a Master's Degree in Business Administration from Xavier University, he has more than 23 years of experience as a thought leader and consensus builder in various roles within P&G.
The Extraordinary Leadership Award will be formally presented to Broderick at Fragrance Creators' 2021 Mid-Year Business Meeting, held virtually on Thursday, July 22, 2021, at 10 a.m. ET. During the meeting, association leadership will discuss key 2021 priorities for fragrance creation and innovation, highlight relevant 2020 achievements, and more. Registration for the complimentary meeting opens soon here.
