Cetaphil Launches Mineral Sunscreens and Public Sun Safety Campaign

Cetaphil, a Galderma brand, is kicking off a PR and digital campaign to help educate the public about sun safety to help prevent skin cancer. The new campaign rolls out as the brand expands into the $1 billion mass market sun care sector with a new line of mineral formulations.

The Cetaphil Sheer Mineral Sunscreen collection features four 100% mineral sunscreens with microbiome gentle formulas and antioxidant vitamin E to provide broad-spectrum protection against UVA/UVB rays. Specifically designed for sensitive skin, the new reef-safe line includes an SPF 30 and SPF 50 lotion, an SPF 50 liquid face sunscreen, and an SPF 50 stick sunscreen. 

Through the end of May, Cetaphil and its leading dermatologist ambassadors will be dedicated to maximizing awareness of the symptoms, causes, and prevention of skin cancer through a multitude of integrated efforts across Instagram, TikTok, media and more. 

“As a leading sensitive skincare brand, it is our responsibility to educate consumers on all factors that can affect skin health, including sun damage, and at the heart of this commitment is our desire to provide our consumers with easy access to the advice and expertise of the dermatologist community that has been and continues to be a champion for our brand,” said June Risser, Vice President and General Manager of Consumer Business at Galderma. 

According to Risser, the digital ecosystem allows the brand to deliver on its commitment.

Cetaphil's efforts begin today Monday, May 3, which is known as Melanoma Monday, a national day of observance created by the American Academy of Dermatology to drive awareness and education about the deadliest form of skin cancer. 

Tonight, Dr. Angelo Landriscina, Dr. Andrea Suarez, and Dr. Camille Howard, will host a TikTok Live panel discussion about sun safety and skin cancer prevention. Cetaphil will also begin disseminating sun safety tips on their social channels for the entire month, as well as through the rest of the year to further emphasize the importance of a complete routine consisting of cleansing, moisturizing, and sun protection, which is critical for those with sensitive skin. All educational efforts will halo the brand's first foray into a dedicated sun care collection, Cetaphil Sheer Mineral Sunscreen, that boasts formula innovation and broad-spectrum SPF protection of 30 and higher for face and body.

Consumers can tune into the TikTok Live discussion using the handle @DermAngelo as well as access all activity on Instagram and Facebook at @CetaphilUS.