Sunday II Sunday, a fast-growing, year-old hair care brand designed for texture tresses, will be available at Sephora.com later this month. With the launch, scheduled for May 25, all Sunday II Sunday products will be available on Sephora.com, including its top selling product, Root Refresh.
 
"Sephora is thrilled to partner with Sunday II Sunday and continue our commitment to bringing innovative products that cater to all hair types, textures and concerns to our clients," said Jennifer Lucchese, VP Haircare Merchandising at Sephora. "With its powerful formulas that refresh and revive textured hair between washes, this results-driven line empowers women to lead an active lifestyle without compromising their hair and scalp health. We are so excited to introduce Sunday II Sunday to our Sephora community and know it will be a wonderful addition to our assortment."
 
Since its launch in May 2020, the brand has raised more than $6 million in funding with backing from Johnson & Johnson Innovation – JJDC, Inc. (JJDC) and won product awards from both Allure and Glamour. The brand says it has also reported an average monthly growth rate of 23% with conversion rates nearly double the industry average.
 
"For us, this partnership is so exciting because it means that we will be able to reach even more women with solutions to empower them to lead their fullest and most active lives without worrying about how it will affect their hair," said Keenan Beasley, CEO and Founder of Sunday II Sunday. "We're excited to work with a brand like Sephora that recognizes the need behind these products and blurring the lines between health and beauty."