Melissa Meisel, Associate Editor05.29.21
Moroccan Gold Series, the innovative salon hair care brand, has revealed a luxurious new packaging redesign for its best-selling Argan Collection hair treatment and styling line. In addition, the indie beauty brand redesigned its e-commerce website to highlight all three lines as well as brand history, philosophy, quality and unique natural ingredients.
According to Udi Balva, CEO of Moroccan Gold Series, “We are looking forward to the future. As we plan for post-pandemic expansion in the U.S. and to enter new global markets, it is the right time to enhance the look of the classic Argan Collection and align it with our long-term strategic vision.”
Product Details
The elegant new look comes at a time when the brand is showing impressive e-commerce growth despite current pandemic-related challenges in the professional salon industry, and is now available in seven markets internationally. The paclaging's sleek designs feature nuanced Moroccan-inspired background patterns on custom bottles as well as a refined logo to underscore the brand’s premium positioning. The company will also serve to offer more unified display options alongside new product lines, including Black Truffle Hair Care and My NuDo Rejuvenating Shampoo.
Moroccan Gold Series Argan Collection formulas, made in Israel, are ultra-lightweight and formulated with high percentages of the finest spa-quality ingredients that are immediately absorbed for faster, weightless, and more natural-looking results, said the company.
According to Udi Balva, CEO of Moroccan Gold Series, “We are looking forward to the future. As we plan for post-pandemic expansion in the U.S. and to enter new global markets, it is the right time to enhance the look of the classic Argan Collection and align it with our long-term strategic vision.”
Product Details
The elegant new look comes at a time when the brand is showing impressive e-commerce growth despite current pandemic-related challenges in the professional salon industry, and is now available in seven markets internationally. The paclaging's sleek designs feature nuanced Moroccan-inspired background patterns on custom bottles as well as a refined logo to underscore the brand’s premium positioning. The company will also serve to offer more unified display options alongside new product lines, including Black Truffle Hair Care and My NuDo Rejuvenating Shampoo.
Moroccan Gold Series Argan Collection formulas, made in Israel, are ultra-lightweight and formulated with high percentages of the finest spa-quality ingredients that are immediately absorbed for faster, weightless, and more natural-looking results, said the company.