Christine Esposito, Managing Editor06.02.21
Amorepacific’s newly announced ‘2030 A More Beautiful Promise,” is the beauty giant’s new set of sustainability management goals it aims to achieve by 2030. There are five goals under two guiding pillars—which are “moving forward together with customers and society” and “coexisting responsibly with nature,” the company announced today.
The first two goals aim to promote sustainable consumption for customers and create a more inclusive society:
The additional three goals fall under the company’s efforts to “tackle global climate change, fostering a harmonious coexistence with nature.” They are:
“2030 A More Beautiful Promise is our latest commitment as a responsible corporate citizen. With deep empathy toward our customers, society, and nature, Amorepacific will continue to collaborate with every member of our corporate ecosystem to create a positive impact on the world,” said Jeonghwa OH, senior vice president of sustainability management division at Amorepacific.
Since declaring its “Total Commitment Initiative” in 1993, Amorepacific began publishing annual sustainability reports in 2009, and in 2017 committed to taking part in the UN's Sustainable Development Goals (SDGs).
The first two goals aim to promote sustainable consumption for customers and create a more inclusive society:
- Instill the values of environmental-friendliness or social inclusion in all of its new products, and carry out brand activities that contribute to a sustainable lifestyle. Amorepacific will be reducing the environmental footprint of all new products, seeking technological innovations in green chemistry, and conducting brand campaigns that promote responsible consumption.
- Promote diversity and inclusion across all its global workplaces and beyond, while seeking harmonious growth with all stakeholders. In addition to providing awareness improvement training for all employees on diversity and inclusion, incorporating these values in developing beauty products and campaigns, Amorepacific will invest KRW 100 billion to support the financial independence of socially vulnerable groups and empower citizens to lead healthier, more sustainable lives.
The additional three goals fall under the company’s efforts to “tackle global climate change, fostering a harmonious coexistence with nature.” They are:
- Achieve carbon neutrality and zero-waste-to-landfill across our production sites worldwide. To fulfill this goal, Amorepacific will use 100% renewable energy at all production sites globally and convert all distribution vehicles used in Korea to eco-friendly vehicles.
- Reduce the use of plastics in product packaging and create 100% reusable, recyclable or compostable plastic packaging materials. Amorepacific targets to use recycled or bio-based plastics for 30% of all plastic packing and provide more refillable products and services.
- Invest KRW 10 billion (approximately 8.9 million) into biodiversity conservation efforts and increase the use of RSPO-certified palm oil to 90% or more by 2023. Amorepacific will support biodiversity conservation efforts and adopt advanced technologies to help combat climate change. The company also has plans to support palm oil farmer in partnership with NGOs and existing supply chain partners.
“2030 A More Beautiful Promise is our latest commitment as a responsible corporate citizen. With deep empathy toward our customers, society, and nature, Amorepacific will continue to collaborate with every member of our corporate ecosystem to create a positive impact on the world,” said Jeonghwa OH, senior vice president of sustainability management division at Amorepacific.
Since declaring its “Total Commitment Initiative” in 1993, Amorepacific began publishing annual sustainability reports in 2009, and in 2017 committed to taking part in the UN's Sustainable Development Goals (SDGs).