06.30.21
Batiste has rolled out an upgraded formula that provides longer-lasting fragrance. The brand, which is owned by Church & Dwight, has also added keratin to the spray to support hair health.
"As we continue to evolve the Batiste brand to meet consumers' in-between wash needs, we've upgraded our 20 product offerings to longer-lasting fragrances just in time for the long days of summer," said Stacey Ramstedt, VP of marketing for Batiste. "As a hair care staple for so many loyal brand fans, we are excited to help them discover their signature scent."
To celebrate the updated formulation—which also includes a new package design— the brand has hit the road in a classic ice cream truck for the Batiste Scents of Summer Tour. The mobile tour will bring a personalized, fragrance-filled experience to select beach towns, city streets and bustling boardwalks across the United States, giving consumers an instant hair refresh and a popsicle.
The brand’s first stop was Belmar, NJ and Domino Park, Brooklyn, where it gave out 1,000 full-size dry shampoo samples along with matching popsicles. The brand will continue with additional tour stops this summer in Nashville, Chicago and Los Angeles.
"As we continue to evolve the Batiste brand to meet consumers' in-between wash needs, we've upgraded our 20 product offerings to longer-lasting fragrances just in time for the long days of summer," said Stacey Ramstedt, VP of marketing for Batiste. "As a hair care staple for so many loyal brand fans, we are excited to help them discover their signature scent."
To celebrate the updated formulation—which also includes a new package design— the brand has hit the road in a classic ice cream truck for the Batiste Scents of Summer Tour. The mobile tour will bring a personalized, fragrance-filled experience to select beach towns, city streets and bustling boardwalks across the United States, giving consumers an instant hair refresh and a popsicle.
The brand’s first stop was Belmar, NJ and Domino Park, Brooklyn, where it gave out 1,000 full-size dry shampoo samples along with matching popsicles. The brand will continue with additional tour stops this summer in Nashville, Chicago and Los Angeles.