This isn't the first time God Is A Woman inspired a beauty product. In 2018, Lush Cosmetics introduced a vegan bath bomb inspired by the lilac and silver waters in Grande’s God Is A Woman music video after receiving requests by fans to reimagine the video in bath bomb form.
It's not the first scent for Grande, either. She entered the perfume industry with Ari. Most recently, in 2019, Grande worked with Robertet to create Thank You, Next.