07.13.21
Bewakoof, a fast-growing D2C brand, has entered into the fast growing beauty market in India with the launch of Cosmos Beauty.
The name Cosmos comes from Cosmic as the product design, packaging and formulation are inspired by natural ingredients and minerals to create a unique solution. Under the Cosmos brand, 43 products ranging from day and night creams to after shave to bath salts to serums, will go live on Bewakoof.com and all market places.
Bewakoof is entering this new business segment with a range of unique formulations like Rose and Zinc for hydration gel, Avocado and Vitamin C for anti-aging mask and Magnesium and Vitamin C for face moisturiser.
Aditi Pai, business head, Cosmos Beauty, says, “We have been researching various beauty concoctions available in the market. While studying, we identified gaps that we could fill in by using minerals and giving it a twist with natural ingredients like pomengranate, hibiscus and oats. Minerals are widely known for their curative properties if used in the correct proportions. Mineral-based beauty products are the latest innovation globally and we aim to bring the best of the cosmic universe to our customers in the form of Cosmos.”
The brand will offer an expansive list of products including creams, oils, facewashes, bath salts, shaving creams, beard oils, shampoos, cleansers, moisturizer facemasks, and serums. The price range starts from Rs 350 ($5) onwards.
According to a June 2020 report by Euromonitor International, the Indian skincare and haircare industry is expected to grow to Rs 47,000 crore by 2024. A large part of this growth will be simulated by products with an emphasis on products that embody sustainable living. COVID-19 has hastened the adoption of e-commerce and a large part of this growth will come from consumption on online platforms. As a digital-only brand that aims to drive the adoption of modern beauty care, Cosmos is placed at the confluence of these trends.
The name Cosmos comes from Cosmic as the product design, packaging and formulation are inspired by natural ingredients and minerals to create a unique solution. Under the Cosmos brand, 43 products ranging from day and night creams to after shave to bath salts to serums, will go live on Bewakoof.com and all market places.
Bewakoof is entering this new business segment with a range of unique formulations like Rose and Zinc for hydration gel, Avocado and Vitamin C for anti-aging mask and Magnesium and Vitamin C for face moisturiser.
Aditi Pai, business head, Cosmos Beauty, says, “We have been researching various beauty concoctions available in the market. While studying, we identified gaps that we could fill in by using minerals and giving it a twist with natural ingredients like pomengranate, hibiscus and oats. Minerals are widely known for their curative properties if used in the correct proportions. Mineral-based beauty products are the latest innovation globally and we aim to bring the best of the cosmic universe to our customers in the form of Cosmos.”
The brand will offer an expansive list of products including creams, oils, facewashes, bath salts, shaving creams, beard oils, shampoos, cleansers, moisturizer facemasks, and serums. The price range starts from Rs 350 ($5) onwards.
According to a June 2020 report by Euromonitor International, the Indian skincare and haircare industry is expected to grow to Rs 47,000 crore by 2024. A large part of this growth will be simulated by products with an emphasis on products that embody sustainable living. COVID-19 has hastened the adoption of e-commerce and a large part of this growth will come from consumption on online platforms. As a digital-only brand that aims to drive the adoption of modern beauty care, Cosmos is placed at the confluence of these trends.
