07.21.21
It’s A 10 Haircare has expanded its range with new products for textured hair.
The new Coily Miracle Collection includes a roster of a specially-formulated leave-In product as well as a hair mask, curl cream, gelled oil and hydrating shampoo. Focused on moisture and hair health, the range incorporates superfood ingredients such as avocado oil, coconut oil, shea butter, a monoi extract and more.
"As a hairdresser by trade with diverse clientele and also as a mother to a daughter with beautiful 4C hair, it was important to me to bring the Coily Miracle collection to life – a collection that could work on both her as well as my naturally curly, Latina hair," said Founder and CEO Carolyn Aronson. "For years our products have served many hair types thanks to our large range of existing collections, however within the past couple of years, I felt the science was there to make a superior targeted formula."
The Coily Miracle collection is launching exclusively at Sally Beauty, an existing retail partner carrying It's A 10 products. The full collection is available in select Sally Beauty stores in the US and at SallyBeauty.com.
"Sally Beauty has been a key player that has catered to consumers with all hair types for many years. Their authentic need to provide shoppers with professional-quality solutions is what drove us to partner with Sally Beauty for our initial launch,” said Aronson.
The new Coily Miracle Collection includes a roster of a specially-formulated leave-In product as well as a hair mask, curl cream, gelled oil and hydrating shampoo. Focused on moisture and hair health, the range incorporates superfood ingredients such as avocado oil, coconut oil, shea butter, a monoi extract and more.
"As a hairdresser by trade with diverse clientele and also as a mother to a daughter with beautiful 4C hair, it was important to me to bring the Coily Miracle collection to life – a collection that could work on both her as well as my naturally curly, Latina hair," said Founder and CEO Carolyn Aronson. "For years our products have served many hair types thanks to our large range of existing collections, however within the past couple of years, I felt the science was there to make a superior targeted formula."
The Coily Miracle collection is launching exclusively at Sally Beauty, an existing retail partner carrying It's A 10 products. The full collection is available in select Sally Beauty stores in the US and at SallyBeauty.com.
"Sally Beauty has been a key player that has catered to consumers with all hair types for many years. Their authentic need to provide shoppers with professional-quality solutions is what drove us to partner with Sally Beauty for our initial launch,” said Aronson.