07.22.21
American Crew has launched Lather Shave Cream, designed for a personalized shaving experience at-home or in the salon.
Lather Shave Cream joins the American Crew shave and beard collection, focusing on the classic barber shave experience. Formulated with hydrating ingredients, Lather Shave Cream creates a rich, foamy lather that helps soften and lift the beard hair for an easy shave. The formula also provides a glide that helps protect skin from irritation and razor burn, leaving the skin feeling smooth and hydrated.
American Crew Lather Shave Cream is dermatologically tested and effortlessly performs on all skin-types. Designed to be applied with the American Crew Silvertip Fibre Brush for a rich, even distribution, the product provides a protective cushion to help prevent nicks and cuts.
Additionally, the packaging is made from 50% post-consumer recycled materials.
“We developed Lather Shave Cream with the barber in mind,” said American Crew founder, David Raccuglia. “More men are going into barbershops than ever before and that is because there is nothing like the experience of an expert shave. With Lather Shave Cream we provide a quality product for the modern barber and their clients, while also allowing consumers to recreate the barber experience at-home.”
American Crew Lather Shave Cream is available at salons and select retailers nationwide.
Lather Shave Cream joins the American Crew shave and beard collection, focusing on the classic barber shave experience. Formulated with hydrating ingredients, Lather Shave Cream creates a rich, foamy lather that helps soften and lift the beard hair for an easy shave. The formula also provides a glide that helps protect skin from irritation and razor burn, leaving the skin feeling smooth and hydrated.
American Crew Lather Shave Cream is dermatologically tested and effortlessly performs on all skin-types. Designed to be applied with the American Crew Silvertip Fibre Brush for a rich, even distribution, the product provides a protective cushion to help prevent nicks and cuts.
Additionally, the packaging is made from 50% post-consumer recycled materials.
“We developed Lather Shave Cream with the barber in mind,” said American Crew founder, David Raccuglia. “More men are going into barbershops than ever before and that is because there is nothing like the experience of an expert shave. With Lather Shave Cream we provide a quality product for the modern barber and their clients, while also allowing consumers to recreate the barber experience at-home.”
American Crew Lather Shave Cream is available at salons and select retailers nationwide.