Other new lipcolor launches from the leading L'Oréal cosmetic brand is Rouge Signature Matte Lipstain. The company also recently tapped French celebrity Yseult as its latest spokesperson, as reported in Happi.
As pandemic-mandated mask requirements ease, demand for lipsticks is expected to soar. Data from Trendalytics supports that prediction.
Lip cosmetics were the hardest-hit category in the beauty industry last year, but new data suggests it’s headed for a rebound. Trendalytics shows triple-digit search volume growth in several searches around lip cosmetics, which the firm attributes to changing CDC guidelines around mask wear.
Searches for long-wear lipstick grew 1,135% year-over-year. Other big gains in searches include shimmer lip gloss (+889%), plum lipstick (+300%) and plumping lip gloss (+259%), according to Trendalytics.