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The new Eau de Parfum is a more highly concentrated expression of the original Eau de Toilette.
July 28, 2021
By: Charlie Sternberg
Associate Editor
Gucci Flora Gorgeous Gardenia is relaunching in August 2021 with #FloraFantasy, a campaign fronted by multi-platinum selling recording artist, songwriter and trailblazer Miley Cyrus. In a fantasy filled with flowers and fluffy animals, Gucci Flora Gorgeous Gardenia takes center stage as an expression of Cyrus’ joy and a signature floral scent for all free spirits. Gucci Flora Gorgeous Gardenia Eau de Parfum Gucci Flora Gorgeous Gardenia relaunches with a new Eau de Parfum revealing a more highly concentrated expression of the original Eau de Toilette. A joyful floral signature, the scent is built around the Gardenia flower. The White Gardenia note is blended with solar Jasmine Grandiflorum Absolute. The modern floral signature is introduced by a cheerful Pear Blossom accord which encourages wearers to burst with joy, while a touch of Brown Sugar accord adds a delicate sweetness to its sillage. The Packaging Gucci Flora Gorgeous Gardenia is encased within a new, elongated bottle. The lacquered pink glass and shiny gold cap make it an object of beauty. One notable addition is the House’s distinctive Flora pattern: reimagined with a design inspired by Alessandro Michele’s vision, it is a core part of the brand identity, a painting of colourful flowers created by artist Vittorio Accornero for Gucci in 1966. Bursting with illustrated floral life, both the bottle and outer carton showcase versions of this pattern, while the latter also features a sophisticated ribbed paper. The Campaign Directed and shot by artist Petra Collins, the #FloraFantasy campaign is a journey through a candy pink world, inspired by Japanese anime and filled with pop references. Cyrus is the protagonist of the story, surrounding herself with perfectly groomed white poodles and soft Persian cats. Scenes tinted in pink and pastel hues create the film’s surreal spirit and draw the viewer into an anime dream, “a Flora Fantasy” that moves from real life to another dimension altogether. As Miley transforms into an illustrated character, the viewer is transported into an imaginative world where nature springs to life. Gucci Flora Gorgeous Gardenia will be available August 2021 exclusively at Sephora and will be available nationally in October 2021.
View this post on Instagram A post shared by Gucci Beauty Official (@guccibeauty)
A post shared by Gucci Beauty Official (@guccibeauty)
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