08.05.21
We tend to look back to the 2000s/Y2K trends and cringe, but there’s something to be said about its maximalist and distinctive nature. While many consumers may come out of COVID-19 with a more simplified routine and minimal beauty look, a great majority of others are looking to do the opposite with their makeup.
According to data insights from Skai – a commerce intelligence company used by brands such as Macy’s, Estee Lauder and others – bright and neon eye colors, glitter lids and loud lipstick shades are all on the rise as individuals jump at the opportunity to try out new looks and reinvent themselves post-pandemic.
Key 2000s-Trend Data
Herre are some insights, based on 1.22M consumer reviews and 41.9K products courtesy of Skai.
According to data insights from Skai – a commerce intelligence company used by brands such as Macy’s, Estee Lauder and others – bright and neon eye colors, glitter lids and loud lipstick shades are all on the rise as individuals jump at the opportunity to try out new looks and reinvent themselves post-pandemic.
Key 2000s-Trend Data
Herre are some insights, based on 1.22M consumer reviews and 41.9K products courtesy of Skai.
- “Bright Colors” have seen a 43% increase in consumer discussions across product reviews (May 2020 to April 2021)
- High Intensity Color is now a theme in 28.9% of products being sold on ecommerce channels
- The number of consumer reviews between Feb 2020 and Feb 2021 that refer to High Intensity Color have increased by 245%
- Color variety as a theme has also seen a significant increase (222%) in consumer reviews as people get more experimental
- Shimmer and glitter makeup has seen a 422% increase in consumer reviews between Feb 2020 and Feb 2021.
- Neon makeup has seen a 51.1% increase in consumer discussions on social media YoY (May 2020 v 2021)