08.11.21
Influencer Courtney Shields is entering the color cosmetics business. Her new company, DIBS Beauty, will offer a makeup collection to start. DIBS stands for Desert Island Beauty Status. To create the brand, Shields teamed with Jeff Lee, who was chief operating officer of A-Rod Corp. Lee provided consulting services in the early stages of JLo Beauty.
The direct-to-consumer brand will launch on September 15 with highlighters and blush-and-contour sticks. Each priced at $32. DIBS raised $2.6 million in an initial round of funding from L Catterton partners Michael Farello and Jonathan Owsley, who invested individually. Other investors include Tula cofounders Dan Reich and Ken Landis, along with fellow influencers. L Catterton has invested in Tula.
The direct-to-consumer brand will launch on September 15 with highlighters and blush-and-contour sticks. Each priced at $32. DIBS raised $2.6 million in an initial round of funding from L Catterton partners Michael Farello and Jonathan Owsley, who invested individually. Other investors include Tula cofounders Dan Reich and Ken Landis, along with fellow influencers. L Catterton has invested in Tula.