09.09.21
Klarna, a leading global retail bank, payments and shopping service, announce the launch of a livestream shopping series in partnership with Beautycounter, a leader in clean beauty.
The four-episode livestream series aired from Beautycounter's Live@Abbot Kinney content studio located in their flagship store in Venice, Ca. on Sept. 8. This is the latest initiative in a series of marketing activations between Klarna and Beautycounter since the duo launched their partnership in August 2020.
"At Beautycounter, we're always seeking new and interesting ways to build meaningful connections with our community and to meet them wherever they are. Our partnership with Klarna builds on Beautycounter's efforts to innovate the livestream shopping experience as a way to do just that," said Blair Lawson, chief merchandising and marketing officer, Beautycounter. "The initiative blends in-store and online shopping environments to give customers an entertaining and easy way to discover and shop our clean beauty products."
The livestream episodes, hosted by Christy Coleman, celebrity makeup artist and chief artistic officer at Beautycounter, will follow the theme of Better Beauty and bring in beauty talent including Ashley Greene, Christine Kong, and Asia Jackson, along with ingredient safety expert Lindsay Dahl, senior vice president of Social Mission for Beautycounter, to offer insights, tips, tricks, and techniques for a cleaner and better beauty routine.
Customers will be able to join the livestream sessions at 11 a.m. PST through a link on the Klarna app and Beautycounter.com/live. Viewers who join will have a chance to win a free Beautycounter gift with purchase at checkout if they shop with Klarna.